Accor is to bring its Novotel brand to Nova Rêve, a mixed-use precinct under development in Castle Hill, in Sydney’s north-west. The agreement was concluded as part of a partnership with Reve Group, the developer behind the project.
Named Novotel Sydney Castle Hill, the hotel is due to open in early 2029. It will feature 143 rooms along with dedicated conference and events spaces.
Sydney’s north-west in transformation
The signing reflects growing confidence among industry players in Sydney’s north-west. Investment in transport, office space, housing and leisure infrastructure is turning the area into one of the fastest-growing hubs in Greater Sydney.
(….) This signing is a great example of the evolving role international brands play within mixed-use precincts and, for us at Accor, how hospitality can connect more seamlessly with the way people live, work, meet and spend their time today. By combining Reve Group’s deep local expertise in Sydney with Novotel’s global footprint of over 620 hotels in 70 countries, we are bringing something truly exceptional to the Hills District.
With more than 420 properties already across the Pacific, this partnership reflects our focus on growing alongside the right partners in destinations with genuine, long-term potential.(….) source LinkedInDuncan O’Rourke, CEO of Accor for the Asia-Pacific region.
Hotels as the centrepiece of mixed-use precincts
Adrian Williams, Accor’s Chief Operating Officer for the Pacific region, describes Castle Hill as one of Sydney’s most dynamic growth corridors. He also sees it as confirmation of the role hotels can play within mixed-use developments.
Together with Reve Group we are bringing Novotel Sydney Castle Hill to life in early 2029, right in the middle of the new Nova Rêve precinct. With so much happening in transport, retail and new homes, Novotel will be right at the centre of it all. It means more places to stay, eat, catch up, and celebrate for locals and visitors alike. We’re seeing more hotels step up as the heart of these new mixed-use precincts across the Pacific develop.
This new signing adds to Accor’s Pacific line-up, with now more than 420 hotels, resorts, and extended stay properties. Adrian Williams, Chief Operating Officer PME -Pacific at Accor
An already dense Novotel network in Sydney
Our analysis – The project adds to what is already a solid midscale footprint for Accor across metropolitan Sydney. The group continues to operate Novotel Sydney Darling Harbour, in which Mulpha Australia recently acquired a one-third stake alongside Sun Hung Kai and Wentworth Capital, and in August handed leadership of the Pullman, Novotel and ibis complex at Sydney Olympic Park to Craig Kelmar, appointed General Manager after more than twenty-two years with the group.
More broadly, Accor continues to strengthen its Australian portfolio, as illustrated by the rebranding of four hotels from the Elanor Investors Group portfolio. With Castle Hill, the group is this time positioning Novotel in an emerging outer-suburban market, where the hotel offer is built into a mixed-use scheme from the outset.
At a glance by The Hospitality Tribune
Accor signs Novotel Sydney Castle Hill with Reve Group
Hotel to anchor the Nova Rêve mixed-use precinct in Castle Hill, Sydney’s north-west
143 guestrooms plus conference and events facilities
Opening scheduled for early 2029
Signing reflects heavy transport, commercial, residential and lifestyle investment in the Hills District
Accor positions hotels as core components of mixed-use developments across Asia-Pacific
