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2026, European Union | Marketplace METRO ranks Spain the top market to open a restaurant, France 6th
Marketplace METRO published its "Restaurant Launch Report" in Düsseldorf on 7 October 2026. The study compares 20 European Union markets on demand, costs, administrative constraints, recruitment and real estate pressure. Spain comes out on top, while France ranks 6th. The gaps identified in energy, purchasing and labour give operators and investors a useful benchmark when weighing up F&B locations.
Insights
Cruise vs Hotel Taxation 🇪🇺 | A Night on Board Taxed 40% Less Than a Hotel Night, Says T&E
In a study published on 3 July 2026, the NGO Transport & Environment (T&E) finds that a cruise stay in Europe carries 40% less tax than a night in a hotel. The study covers France, Italy and Spain. The organisation is calling for tax reform that would bring cruise ships into line with the tourist accommodation regime. The debate goes to the heart of competitive fairness between the hotel industry and "floating hotels".
Explorer
Insights
Asia Pacific | Marriott International unveils ‘Future of Food 2027’: hotel dining refocuses on place
Marriott International has published Future of Food 2027, its report on F&B trends across Asia Pacific excluding China. The study draws on chefs, hospitality experts and the group’s properties in the region. It describes hotel dining that is more local, more intimate and shorter, which the group sums up in a single phrase: the rise of place. For operators and owners alike, this bears directly on the programming of F&B spaces and the organisation of service.
Headlines
360° #1, a world tour of hospitality news for 06.10.2026 | From Courchevel to Phnom Penh via San Diego and Doha
🔎 Trend of the day: demand for accommodation remains robust, from the mountains to the campsite. Two 5-star hotels open in Courchevel Moriond, Paris suites post 82% occupancy, outdoor hospitality breaks records and a new TUI hotel opens in Phnom Penh: the appetite for travel shows no sign of fading – the challenge now is to capture more of its value in the face of the platforms.
Insights
Representative employers’ body 🇫🇷 | GNC becomes France Hospitalité, a hotel federation chaired by Serge Trigano
The Groupement national des chaînes hôtelières (GNC) is changing its name to France Hospitalité, a federation chaired by Serge Trigano. Announced on 6 October 2026, the new identity marks the hotel chains' independence from UMIH after more than 30 years of association, giving a portfolio of 3,500 hotels employer representation devoted entirely to the hotel industry.
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Commercial law, France | Hotel franchising: two court rulings widen franchisor liability
A year apart, the Paris Economic Activities Court (Tribunal des activités économiques de Paris) handed down two rulings in favour of franchisees, on 17 December 2025 and 30 September 2026. The first holds a franchisor liable for damage to its brand's image; the second for approving an unsuitable location. Although delivered outside the hotel sector, they touch two cornerstones of hotel franchising – site selection and brand value – just as the major groups are accelerating their shift to an asset-light model.
Insights
2026, Singapore | Castel Group: High Court upholds removal of Gregory Clerc from IBBM board
On 2 October 2026, the Singapore High Court upheld the removal of Gregory Clerc and Pierre Baer from the board of Investment Beverage Business Management (IBBM), validating the voting rights exercised by Romy Castel. Castel Group's management disputes the scope of the ruling and is preparing to replace IBBM. For one of the leading beverage groups in Africa, the question of effective control remains open.
Insights
2027, International | Hilton unveils its 2027 Trends Report: travellers prefer “good-ish” to “perfect”
On 30 September 2026, Hilton published its 2027 Trends Report, "The Great Rebalance", based on a Morning Consult survey of 14,744 travellers across 14 countries. The study identifies five trends expected to shape how people plan, book and experience travel next year, from the rise of "good-ish" travel to micro-trips. For operators, it highlights the growing weight of trust, loyalty and short stays in guests' decision-making.
Insights
World | Amadeus study: travel agencies embrace AI and make rate parity a requirement
According to the latest edition of Amadeus's Global Travel Agent Report, based on a survey of more than 750 travel agents, global distribution systems (GDS) are gaining ground and artificial intelligence is taking hold in sales tools. For hoteliers, the study sets out clear expectations: consistent rates across channels, rich property descriptions that address sustainability, and targeted advertising at the moment the agent is booking.
Insights
Online gaming and betting | Is Polymarket more powerful than states? Brazil, New York and France close in on online betting
Brazil bans online sports betting and digital casinos. In New York, the Attorney General is taking on Polymarket, which has hit back in federal court. In France, the platform is challenging its block in the courts. Meanwhile, the prediction market leader has raised $1bn from Donald Trump Jr's fund, raising the question of the balance of power between states and the new players in online gaming.
Insights
AI, United States | When tech devours its own: Expedia Group reorganises around AI
In mid-August 2026, Expedia Group launched a reorganisation of its Product and Technology teams around artificial intelligence, with the departure of at least eight vice presidents and senior vice presidents, before filing notice in September of 58 further job cuts in Seattle. Born of the internet revolution, one of the world's leading online booking platforms must now reinvent itself in the face of AI agents, which could eventually hand control back to hotel groups and brand owners.
HR
Employer representation, France | GHR Paris Île-de-France joins Umih and becomes Union CHR Paris Île-de-France
On 1 January 2027, GHR Paris Île-de-France, the leading hospitality employers' organisation in the Paris region, will become Union CHR Paris Île-de-France and join Umih as an associate union. The move gives the sector's largest national employers' organisation the added weight of a body representing 60,000 employees, in the run-up to France's 2027 presidential election.
Headlines
World | Accor rolls out ALL Concierge, its conversational AI assistant, at scale
On 24 September 2026, Accor announced the large-scale roll-out of ALL Concierge, an artificial intelligence-powered assistant that supports guests from inspiration through to post-stay, across ALL.com, the ALL Accor app, WhatsApp and iMessage. The tool was refined through more than one million conversations during its pilot phase. Alongside it, the group is launching the Butler, an AI tool for hotel teams.
Headlines
Obituary | Alyette Debray-Mauduy, Le Figaro’s Art de Vivre journalist and hospitality and gastronomy specialist, dies
Deputy editor-in-chief of Le Figaro's Art de Vivre desk, Alyette Debray-Mauduy died accidentally in Paris on 21 September, aged 57. For several years she had covered hospitality and gastronomy news for the newspaper.
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Business
360°: global hospitality news round-up, 9 October 2026 | From Barcelona to Bangkok via Brazzaville and Rehoboth Beach
🔎 Trend of the day: AI, the new engine of hotel performance. From conversational distribution to real-time pricing, industry players are embedding artificial intelligence at the heart of their value chain, from booking through to profitability management.
Personnel Moves
Hong Kong, China | Conor Hadlington appointed General Manager of Conrad Hong Kong
Hilton has entrusted the general management of Conrad Hong Kong to Conor Hadlington, who took up the post on 28 September 2026. A veteran of Mandarin Oriental, InterContinental and Shangri-La, the British executive now oversees operations, commercial strategy and the delivery of brand standards at the 513-room hotel in Pacific Place, in the Admiralty district.
Business
US | Braemar Hotels & Resorts sells Four Seasons Resort Scottsdale for €318m and completes its exit from Ashford
Braemar Hotels & Resorts (NYSE: BHR) has signed a definitive agreement to sell the Four Seasons Resort Scottsdale, in Arizona, for $372 million (around €318m). Closing is expected on 22 October 2026. The Dallas-based listed REIT is using the proceeds to fund its separation from Ashford Inc. and will become a self-managed REIT focused on seven luxury hotels in the United States and the Caribbean.
Personnel Moves
Governance, Singapore | Chin Fen Eu to step down as CEO of Frasers Hospitality as the group reorganises its governance
Frasers Property Limited has announced the departure of Chin Fen Eu, CEO of Frasers Hospitality, effective 1 January 2027. The Singapore-based group is using the transition to split the governance of its hospitality arm between operations, entrusted to Chew Hang Song, and investment, placed under the responsibility of Eric Gan.




