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United States | Hyatt Partners with Delta Air Lines, Ends American Airlines Collaboration
Hyatt Hotels Corporation and Delta Air Lines announced a long-term loyalty collaboration in Chicago on 9 September 2026, aimed at linking the World of Hyatt and Delta SkyMiles programmes. The alliance, set to launch in the coming months, comes as the hotel group winds down its enhanced relationship with American Airlines, whose cross-programme benefits will be phased out between late 2026 and early 2027. The dual move illustrates the ongoing reshuffling of hospitality-aviation alliances around loyalty for the most valuable travellers.
Strategy
Madrid, Spain | Fernando Alonso Named SHA Global Ambassador
Two-time Formula 1 World Champion Fernando Alonso has become Global Ambassador for SHA, the Spanish group renowned for medical longevity and health and performance optimisation. The announcement was made in Madrid on 10 September 2026. The partnership pairs one of motorsport's most enduring drivers with a brand seeking to strengthen its international reach among a demanding clientele in search of sustainable performance.
Explorer
Strategy
United Arab Emirates | Millennium & Copthorne MENAT* unveils a 29-project pipeline
Ahead of Arabian Travel Market 2026, Millennium & Copthorne has unveiled a development pipeline of 29 projects representing 11,736 hotel and residential units across six markets in the Middle East, North Africa and Turkey. Driven by the regional MENAT platform, launched in February 2026 under the presidency of Ali Hamad Lakhraim Alzaabi, the figures confirm the rise of an owner-operator model designed to weigh investment decisions on market fundamentals rather than opening volume alone.
Development
Tribune • Investment & Development | Jad Shamseddin, COO of Aleph Hospitality, Makes the Case for Resilient Hotels in a Strained Market
In an op-ed published on the company's blog, Aleph Hospitality's COO sets out the criteria now redefining hotel development across the Middle East and Africa.
Strategy
Digital Communications, France | Hôtel Martinez Takes 2nd Place in Instagram Travel & Tourism Ranking
According to Kolsquare's barometer for the first half of 2026, the Cannes palace hotel posts the podium's best engagement rate, ahead of Carlton Cannes and Hôtel Barrière Le Majestic.
Strategy
Tech’ | Marriott International and LG Electronics Roll Out New In-Room Technology Platform
Marriott International and LG Electronics have jointly developed a cloud-based platform dedicated to in-room entertainment and technology. The system is entering a pilot phase across 40 hotels in the United States and Canada, ahead of a potential global rollout across the group's portfolio.
Headlines
360°: Today’s Global Hospitality News | From Paris to Tahiti via Cairo and Madrid
🔎 Today's trend: global hospitality is balancing expansion with HR tensions. While Accor, Hilton and Azur Hospitality announce new appointments and Spain and Egypt notch up fresh openings, Japan is easing its overtime rules and Brussels Airlines faces a strike notice — two stories with direct implications for a sector still under pressure over staffing.
Strategy
Turkey and Poland | Global Hotel Alliance Welcomes The Marmara Hotels and PURO Hotels
Dubai-based Global Hotel Alliance (GHA) is welcoming two independent hotel brands from Turkey and Poland: The Marmara Hotels and PURO Hotels. Together, they add 15 properties to the GHA Discovery loyalty programme, in a move announced on 27 August 2026 that highlights the growing appeal of the alliance model among regional hotel groups keen to preserve their local identity while gaining international visibility.
Bien-être
2027, United States | Hilton launches Signia Restore, its new integrated wellness concept, in Indianapolis
Hilton unveils Signia Restore, an immersive wellness concept combining fitness, recovery and retail, launching at the Signia Hilton Indianapolis, currently open for reservations from January 2027. Designed by Rottet Studio, the new concept is set to roll out across further Signia Hilton properties worldwide.
Strategy
World | Novotel Launches First-Ever Global Longevity Week Across More Than 630 Hotels
Novotel has announced the launch of its first Longevity Week, a global awareness campaign centred on everyday wellbeing habits, running from 7 to 13 September 2026 across more than 630 hotels under the brand. The initiative draws on a study of 13,000 consumers across twelve countries and brings together a collective of experts and athletes known as the Novotel 37 Collective. It marks a further step in wellbeing's rise as a key differentiator for Accor's mid-scale brand.
Strategy
Loyalty, Greater China | IHG One Rewards Partners with Live Nation Asia in Hong Kong and Taiwan
IHG One Rewards, the global loyalty programme of IHG Hotels & Resorts, announced a partnership with Live Nation Asia on 17 August 2026 in Shanghai, covering the Greater China region. The agreement will give new and existing members access to exclusive travel experiences combining stays at IHG hotels with selected concerts in Hong Kong and Taiwan, reflecting the hotel group's ambition to diversify the value of its loyalty programme beyond the traditional hotel stay.
Strategy
World | Skillcations*: IHG Hotels & Resorts taps into the 2026 trend
IHG Hotels & Resorts has published a study with research institute Talker Research, surveying 1,000 Americans on the "skillcation" — a stay designed to leave guests with a new skill rather than just a souvenir. According to results unveiled on 12 August 2026 in Atlanta, 47% of respondents say they are interested in this form of travel, and 68% consider it potentially life-changing. The hotel group is using the findings to spotlight the more than 100 learning experiences on offer across its portfolio of brands on six continents.
Headlines
360°, Round the World in Hospitality News – 14 August 2026 | From Deauville to Hawaii via London and Madrid
A golf course caught up in litigation, a hotel targeted by a trespassing complaint: France is managing its share of controversies. Meanwhile, international hospitality is reshaping itself through appointments and property conversions.
Hospitality news of the day, 14 August 2026: departing executives, new appointments and investment strategies — here's what mattered today in the sector.
Headlines
Crisis Communications | Aman Faces Reputational Crisis After Hotel Critic Denied Entry in Mexico
The brand-new Amanvari, which opened in early August 2026 on the Baja California Sur peninsula, has found itself at the centre of an international controversy after hotel critic Ryan Walker was denied access, his reservation having been cancelled by email the day before his arrival. The episode, filmed and posted to YouTube, surpassed 567,000 views within forty-eight hours and has put Aman's crisis management firmly under the luxury sector's spotlight.
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Business
United States | JLL arranges refinancing of Bowie House, Auberge Resorts Collection, in Fort Worth
JLL Capital Markets announced on 1 September 2026 that it had structured the refinancing of Bowie House, Auberge Collection, a luxury boutique hotel in Fort Worth's Cultural District, Texas. The deal, carried out on behalf of borrower Bowie Place Properties, involves a floating-rate loan provided by MetLife. It confirms institutional lenders' continued appetite for luxury hotel assets positioned in distinctive cultural markets.
Development
United Arab Emirates | Majestic Hotels strengthens its Dubai foothold with a fourth property
Dubai-based hotel group Majestic Hotels inaugurated its fourth property, the Majestic Central Hotel, in Bur Dubai on 11 September 2026. The opening, held under the patronage of Matar Al Tayer, General Manager of Al Ghandi Electronics, confirms the group's steady rise in Dubai's mid-market hotel sector.
Development
Saudi Arabia | Expo 2030 Riyadh and Mohammed Al Habib Sign €733m Joint Venture for the Expo Village
Expo 2030 Riyadh and Saudi developer Mohammed Al Habib Real Estate Company (MAHR) have signed a SAR 3.2 billion (approximately €733 million) joint venture agreement to develop and deliver the Expo Village, the site's future residential community. The project, which envisages around 2,300 apartments for some 5,500 residents, is set to house official delegations during the event before becoming a permanent neighbourhood in northern Riyadh. It is the first real estate partnership struck by Expo 2030 Riyadh with the private sector, as work on the site progresses at a steady pace.
Insights
Malta | Justin Trudeau and José María Aznar to Headline WTTC Global Summit in Valletta
The World Travel & Tourism Council (WTTC) has completed the speaker line-up for its 26th Global Summit, which will bring together more than 1,000 delegates and 200 industry leaders in Valletta, Malta, from 7 to 9 October 2026. Former Canadian Prime Minister Justin Trudeau, former Spanish Prime Minister José María Aznar and Ambassador Nick Adams, the first US presidential envoy for tourism, join the roster of high-profile speakers. Held under the theme "FUTU[RE]SET", the event will examine the investment, resilience and competitiveness levers shaping the global travel industry.
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