A career built between Paris and London
Benjamin Piat has built his career at benchmark luxury hotels in both Paris and London. Before joining Evok Collection, he was General Manager of Hôtel Pavillon Faubourg Saint-Germain.
He has also worked at Pavillon de la Reine and Castille Paris, as well as the Metropolitan by COMO and the Landmark in London. The group highlights experience that combines team leadership, operational rigour and the development of the guest experience.
At Nolinski Paris, he will be tasked with supporting the hotel’s development and raising its profile. He will work closely with the hotel’s teams and with Evok Collection’s management.
Nolinski enters a new phase
The arrival of Benjamin Piat coincides with a pivotal moment for the Nolinski brand, which is evolving its identity to broaden its scope of expression. This repositioning is underpinned by an opening programme that takes the brand beyond major cities.
After Paris and Venice, the brand will open Nolinski Golfe de Saint-Tropez in 2027, followed by Nolinski Val d’Isère in 2029. Each address is to have its own personality, within a shared vision of upscale hospitality founded on culture, personalised service and tranquillity.
LTH Analysis – With this appointment, Evok Collection has renewed the leadership of its two Paris flagship addresses within a matter of months. Gilles Bontems was appointed General Manager of Brach Paris earlier in the year. The group is thus consolidating its founding properties as it begins its expansion beyond the capital.
Evok Collection: two brands driving European growth
Founded in 2014, Evok Collection designs and develops addresses according to a vision of luxury it describes as sensitive, cultural and human. Each venue is conceived as a living space in which aesthetics and meaning echo one another.
The portfolio rests on two complementary brands. Nolinski offers a contemplative world in which calm and culture define a serene art de vivre. Brach expresses an urban energy translated into elegance and spaces for sharing.
The group frames its development within a responsible approach founded on respect, sustainability and transmission, with close attention to local environments and craftsmanship. Already present in Paris, Venice and Madrid, it is preparing new projects in Rome, with the announced opening of Brach Roma, and in the Golfe de Saint-Tropez.
At a glance by The Hospitality Tribune
Evok Collection appoints Benjamin Piat to lead Nolinski Paris
Took office on 13 July 2026 as General Manager of Nolinski Paris, avenue de l’Opéra
Previously General Manager of Hôtel Pavillon Faubourg Saint-Germain
Career includes Pavillon de la Reine, Castille Paris, Metropolitan by COMO and the Landmark in London
Nolinski pipeline: Golfe de Saint-Tropez (2027) and Val d’Isère (2029)
Evok Collection portfolio built on two brands, Nolinski and Brach
