Direct access to luxury travel’s key influencers
Membership of Virtuoso is by invitation only. The network brings together more than 1,200 agencies in over 50 countries and works with more than 2,200 preferred partners, including hotels, airlines, cruise lines, tour operators and destinations.
Its 20,000 or so advisors generate annual sales of around €22-27 billion (US$25-30 billion). For Hôtel La Ponche, the aim is to raise its profile with these advisors across North and Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East.
In particular, the hotel will be able to present its offering to the network’s agencies at Virtuoso Travel Week, the luxury travel industry’s benchmark annual event.
Léa Fabrizio, the hotel’s general manager, describes joining the network as an important milestone for the house. She also sees it as recognition of the values that have shaped La Ponche’s identity from the very beginning.
Dedicated amenities for Virtuoso guests
Travellers booking through a Virtuoso advisor will enjoy a selection of exclusive benefits and dedicated amenities. The hotel intends these to reflect the spirit of a discreet, personal holiday home, in keeping with its positioning.
A historic address in the heart of the old village
Set above the small La Ponche beach in the former fishermen’s quarter, the property has 21 rooms and suites as well as four private apartments. Françoise Sagan, Boris Vian, Brigitte Bardot and Romy Schneider are among the famous names who have stayed there.
Interior architect Fabrizio Casiraghi has reimagined the hotel while preserving its original soul. The Mediterranean terrace restaurant is helmed by chef Simon Pinault. The hotel also offers the Saint-Germain-des-Prés bar, a wellness space and morning yoga sessions overlooking the sea.
Chapitre Six strengthens its Riviera foothold
La Ponche is one of Chapitre Six’s two properties on the Côte d’Azur, alongside the Cap d’Antibes Beach Hôtel. The collection founded by Nicolas Saltiel is also preparing the transformation of the former Hôtel 3.14, acquired in Cannes in summer 2025, which is scheduled to reopen in 2027.
Analysis – For a small independent house, joining a network such as Virtuoso opens the door to qualified international demand without relying on an operator’s brand. In Saint-Tropez’s highly seasonal and competitive market, this referral channel can help capture high-contribution long-haul guests.
At a glance by The Hospitality Tribune
Hôtel La Ponche joins Virtuoso
Five-star Chapitre Six property in Saint-Tropez’s old fishermen’s quarter
21 rooms and suites plus four private apartments
Access to c. 20,000 advisors across 1,200+ agencies in 50+ countries
Virtuoso network sales of US$25-30bn (approx. €22-27bn) a year
Exclusive amenities for guests booking through Virtuoso advisors
