A partnership already proven in Casablanca
The Radisson RED Casablanca Anfa extends a collaboration already under way in the city with the Radisson Hotel Casablanca Gauthier La Citadelle, which opened two years ago in the Gauthier district. The two partners are thus building on an operational relationship that is already well established.
For ALH Hospitality, the deal forms part of the development of a portfolio spanning several international hotel brands. The future property will also be the second Radisson RED in Casablanca.
A lifestyle hotel open to the city
Located in Anfa, the hotel will adopt a lifestyle positioning. Its spaces are designed for travellers and local guests alike, whether they come to work, eat or meet.
Plans include a rooftop pool, a gym and an urban trattoria overlooking Casablanca. Food and beverage and social spaces will be central to the property’s layout.
A clear division of roles
ALH Hospitality will be involved throughout the project’s life cycle: design, pre-opening, sales and marketing, and operations. The Moroccan operator thereby retains control of the asset’s operational side.
Radisson Hotel Group, for its part, will contribute its brand, design standards and distribution platforms – a model that allows the brand to expand by relying on a local operator.
Morocco, Radisson‘s priority market in Africa
The signing comes as Radisson sets ambitious growth targets in the Kingdom. The group, whose local development is led by Hamid Sidine, Managing Director Morocco since January 2026, is aiming for a portfolio of 30 hotels in the country by 2030.
Casablanca is central to this strategy. The city concentrates business demand on which the group is already positioned, and the Radisson RED is intended to bring a complementary offering.
ALH Hospitality asserts its multi-brand model
For ALH Hospitality, the project should reinforce its positioning as a multi-brand operator. The group intends to select the brands in its portfolio according to the market, the destination and the positioning sought for each property.
With this signing, the two partners are betting on the growth of lifestyle hospitality in Casablanca, complementing a hotel offering that has until now been largely geared towards business travellers.
At a glance by The Hospitality Tribune
Radisson RED Casablanca Anfa signed with ALH Hospitality
70-key lifestyle hotel in Casablanca’s Anfa district, opening Q1 2028
Second Radisson RED in Casablanca, second Radisson-ALH project in the city
ALH Hospitality to handle design, pre-opening, sales and operations
Rooftop pool, gym and urban trattoria with city views
Radisson targets 30 hotels in Morocco by 2030, its priority market in Africa
