Nikki Beach Hotels & Resorts has announced the appointment of Rami Farhat as Pre-Opening General Manager of Nikki Beach Resort & Spa Muscat in Oman. He will oversee the property’s pre-opening phase ahead of its arrival in the Omani market, scheduled for 2027.
Rami Farhat brings more than 25 years of experience in luxury hospitality across the Middle East, with in-depth knowledge of the Omani market. He led the openings of the DoubleTree by Hilton Muscat Qurum and the Avani Muscat Hotel & Suites, before serving as acting General Manager of Anantara Al Jabal Al Akhdar Resort. He was also Director of Sales & Marketing at Al Bustan Palace, a Ritz-Carlton Hotel, where he supported the property’s reopening following a full renovation.
Before joining Nikki Beach, Rami Farhat was General Manager of the Millennium Hotel Doha in Qatar.
A Much-Anticipated Resort on Yiti Bay
Nikki Beach Resort & Spa Muscat will sit on Yiti Bay, around thirty minutes from Muscat International Airport. Developed in partnership with OMRAN Group, the project is set to comprise approximately 140 rooms and suites and 30 private villas with pools, complemented by a beach club, a marina and several of the brand’s signature restaurants.
For Nikki Beach Hotels & Resorts, the appointment comes as the group’s portfolio continues to grow in the Middle East and beyond. The brand is also strengthening its project teams, as illustrated by the recent arrival of Xavier Intins as Director of Projects and Technical Services, whose remit includes overseeing the development in Muscat.
At a glance by The Hospitality Tribune
Nikki Beach names Rami Farhat Pre-Opening GM in Muscat
Over 25 years of Middle East luxury hospitality experience
Previously led openings of DoubleTree by Hilton Muscat Qurum and Avani Muscat Hotel & Suites
Most recently General Manager of Millennium Hotel Doha, Qatar
Nikki Beach Resort & Spa Muscat: ~140 rooms/suites, 30 pool villas, Yiti Bay
Opening anticipated in 2027, developed with OMRAN Group
