A return to The Landmark London, fifteen years on
This appointment marks Sally Beck’s return to The Landmark London, where she previously spent more than a decade, from 2001 to 2012, as Director of Sales and Marketing. During that time she led the property’s international commercial strategy.
The Landmark Collection has announced the appointment/promotion of Sally Beck to the role of Deputy Managing Director of the group, alongside Managing Director Brian Hladnik. Alongside this, she takes on the general management of The Landmark London, the group’s five-star hotel in Marylebone, central London.
The promotion marks a new chapter for Sally Beck, a well-known figure in London hospitality, who since 2013 had served as Managing Director of Royal Lancaster London, another flagship property within the group. Over her thirteen years at the helm of the hotel, she oversaw a full refurbishment worth approximately €98 million, carried out without ever taking the hotel offline. Annual turnover rose from around €34.5 million in 2013 to more than €69 million today.
Under her leadership, Royal Lancaster London climbed from 272nd to 1st place among London hotels on Tripadvisor. In 2026, the property ranked 1st in the UK, 2nd in Europe and 4th worldwide based on traveller reviews on the platform. Alongside this commercial performance, Sally Beck drove a cultural transformation at the hotel, introducing the “We Always Care” values and placing particular emphasis on team development, training and learning.
Strengthened leadership for a group in transition
The appointment comes as the British family-owned group completes its rebrand as The Landmark Collection, a brand evolution bringing together a portfolio of seven luxury and boutique hotels and residences in the UK and Thailand.
The portfolio comprises The Landmark London, Royal Lancaster London, 15 Basil Street, Hotel Indigo London Kensington – Earl’s Court and Fountain House in the UK, together with Landmark Bangkok and Lancaster Bangkok in Thailand. [FLAG: source names this property “Hotel Indigo London K West Shepherd’s Bush” — verify exact hotel name/location before publishing.] In taking on the role of Deputy Managing Director alongside Brian Hladnik, Sally Beck will draw on the respective strengths of each property while supporting the group’s international expansion.
Also in LTH
Other leading figures in London hospitality have recently taken the helm of landmark properties in the British capital, including Murray Scott, recently appointed General Manager of The Standard, London. [FLAG: internal link points to LTH French URL — no confirmed thehospitalitytribune.com English equivalent verified.]
Recognition built over the long term
Sally Beck has received numerous accolades over the course of her career, including Hotelier of the Year in 2019, Master Innholder since 2018, and General Manager of the Year at the BEAM Awards 2025. She is also the founder of The Hoteliers’ Charter, a ten-point charter promoting a positive workplace culture in the hotel industry, which she launched following her Hotelier of the Year title.
At a glance by The Hospitality Tribune
Sally Beck named Deputy Managing Director, The Landmark Collection, and Managing Director, The Landmark London
Previously General Manager of Royal Lancaster London since 2013, delivering a c.€98m refurbishment while remaining fully operational
Royal Lancaster London turnover grew from c.€34.5m (2013) to more than €69m under her leadership
Property climbed from #272 to #1 among London hotels on Tripadvisor; ranked #1 UK, #2 Europe, #4 world in 2026
Returns to The Landmark London after more than a decade as Director of Sales and Marketing (2001-2012)
The Landmark Collection comprises seven hotels and residences across the UK and Thailand
