Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of Qiddiya Investment Company (QIC), has announced the opening of SEVEN Tabuk, its entertainment destination in the city of Tabuk, confirming its commitment to offering accessible, quality leisure experiences to all segments of the Kingdom’s population. The opening marks an important step in improving quality of life and supporting regional development, in line with Saudi Vision 2030.
SEVEN’s president, Abdullah Al Dawood, said that Tabuk continues the company’s trajectory as it takes shape on the ground. He noted that the company’s ambition is to develop leisure destinations that are accessible, welcoming and closely connected to the communities they serve, offering experiences visitors can return to on a daily basis.
A second address after Abha
SEVEN Tabuk is the company’s second entertainment destination to open, following SEVEN Abha, as part of its plan to roll out destinations across the Kingdom.
An indoor site designed for everyday life
Located in the city centre, SEVEN Tabuk is a fully covered, air-conditioned destination designed for everyday entertainment, making it easier for residents and visitors alike to access a wide range of experiences without needing to travel far. The site caters to both planned family outings and spontaneous visits, with opening hours set from 4pm to 1am at weekends and 4pm to midnight on weekdays. Scene Cinemas operates daily from 4pm to 3.30am.
An offering combining international and local concepts
The destination offers a selection of international and local experiences. Highlights include Discovery Adventures, which features immersive environments inspired by real-world exploration, and Hot Wheels E-Karting, an interactive, high-energy karting experience inspired by the global brand. These attractions are complemented by SEVEN’s in-house concepts — Kawaken, Kawaken Junior, GolFi, Cyber Bowling and Scene Cinemas — forming a diverse, integrated entertainment offering aimed at a broad audience.
A driver of development for the north of the Kingdom
SEVEN Tabuk also contributes to the city’s wider development, supporting local employment and strengthening partnerships with businesses in the region, while reinforcing Tabuk’s position as an emerging leisure destination in the north of the Kingdom. The opening forms part of a broader push to expand Saudi Arabia’s entertainment offering, following the Six Flags Qiddiya City park, which opened in late 2025 at Qiddiya, another project backed by SEVEN’s parent company.
At a glance by The Hospitality Tribune
SEVEN opens its second entertainment destination in Saudi Arabia
Company: Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of Qiddiya Investment Company
Location: Tabuk, north-western Saudi Arabia
Milestone: second destination to open, following SEVEN Abha
Format: fully indoor, all-weather entertainment destination
Key concepts: Discovery Adventures, Hot Wheels E-Karting, Kawaken, GolFi, Cyber Bowling, Scene Cinemas
Strategic context: part of SEVEN’s Kingdom-wide rollout, aligned with Saudi Vision 2030
