The American architecture giant is building out its hospitality practice in Asia-Pacific, entrusting regional creative leadership to a designer with thirty-five years of experience in luxury.

The group is rolling out its loyalty strategy across a fast-developing all-inclusive segment in Mexico and the Caribbean, with stays available from 51,000 points

BWH Hotels continues to grow its boutique brand Aiden by Best Western, which has now reached 58 hotels worldwide, with more than 20 additional properties in development. Buoyed by recent openings in Germany, Thailand and the United States, the brand is also preparing to enter Canada by the end of the year. This momentum confirms investor appetite for the independent lifestyle segment, backed by the strength of BWH Hotels' network and loyalty programme.

Madeleine Munier has been appointed General Manager of Monte-Carlo One Courchevel, the first property under Monte-Carlo Company des Bains de Mer's international brand outside the Principality. She takes up her role during the pre-opening phase, with the first guests expected for the 2026/2027 winter season. With nearly nine years at Airelles, including a spell leading La Bastide de Gordes, she brings solid experience in luxury hotel management and hotel openings to the project.