An agreement signed under government auspices
The ceremony was attended by Prime Minister Mostafa Madbouly and the Minister of Tourism and Antiquities, Sherif Fathi. The agreement was signed by Walid Zaki, founder and CEO of PRE-Group, and by Guy Hutchinson, President, Middle East and Africa, Hilton.
The announced figure of EGP 14 billion equates to around €225 million at early November 2026 exchange rates. It is an overall estimate, with no breakdown by project disclosed at this stage. LTH flagged the deal in its round-up of global hotel news on 10 November.
Six hotels, four residences and five brands
According to Walid Zaki, the partnership covers ten projects: six hotels and four branded residential developments. They will be operated under five of the US group’s brands: Canopy by Hilton, Tapestry Collection by Hilton, Hilton Hotels & Resorts, DoubleTree by Hilton and Hilton Garden Inn.
He explains that the brands were selected project by project, according to the nature and location of each site and the customer segments being targeted. The resulting mix pairs two lifestyle brands, Canopy and Tapestry Collection, with three more established names from the Hilton portfolio.
Ain Sokhna and Alamein at the heart of the scheme
The projects will be spread across several destinations in PRE-Group’s portfolio, including Telal Ain Sokhna, Jebal Ain Sokhna, Telal Alamein and Eivor East. Ain Sokhna lies on the Gulf of Suez, while Alamein is on the Mediterranean coast.
Opening timelines and capacities for individual properties have not been disclosed.
Hospitality as a lever for residential
For PRE-Group, the agreement forms part of a strategy to integrate hospitality components into its residential developments. The stated objective is to bring together hotels, services and amenities around the homes, offering residents and visitors alike a complete, year-round experience.
Walid Zaki presents this move into hospitality as an extension of the expertise the group has built up in the Egyptian market, with the ambition of creating an integrated hotel portfolio that meets international standards. This hybrid model reflects a direction Hilton is supporting worldwide, as illustrated by the expansion of its Waldorf Astoria Residences portfolio.
Tourism, jobs and foreign currency
The PRE-Group chief highlights the country’s natural and tourism assets, from the length of its coastline to its climatic and cultural diversity, which in his view require international-standard infrastructure and properties to realise their full potential. He points out that tourism employs a large workforce and is closely linked to many related industries.
Once fully operational, the projects are expected to create several thousand direct and indirect jobs, while supporting foreign currency inflows and tax revenues. Walid Zaki also underlines the role of public investment in infrastructure, transport networks and airports, which he says has encouraged private-sector commitment to hospitality and tourism.
Hilton strengthens a long-standing market
Carlos Khneisser, Chief Development Officer, Middle East and Africa, Hilton, notes that the group has been present in Egypt for more than 65 years and continues to see significant growth opportunities there. He says he shares PRE-Group’s confidence in the future of Egyptian tourism.
In his view, the partnership will enable the two companies to select, for each destination, the brands and experiences best suited to its development potential.
Analysis – The agreement comes as Egypt tops Africa’s hotel pipeline, with 185 projects and 45,984 rooms recorded, as noted in LTH’s global round-up of 19 October 2026. For a residential developer, partnering with an international brand is a lever for adding value to its developments and for marketing branded residences. As elsewhere on the continent, the challenge remains turning announcements into actual openings, and the absence of a timeline means progress on the ground will need close monitoring.
🔗 Read more on LTH Africa | Why the billions announced for hospitality struggle to become hotels
At a glance by The Hospitality Tribune
Hilton and PRE-Group sign a 10-project partnership in Egypt
Investment: EGP 14 billion (approx. €225 million)
Scope: 6 hotels and 4 branded residential developments, around 2,000 keys
Brands: Canopy, Tapestry Collection, Hilton Hotels & Resorts, DoubleTree, Hilton Garden Inn
Locations: Telal Ain Sokhna, Jebal Ain Sokhna, Telal Alamein, Eivor East
Strategy: hospitality integrated into PRE-Group’s residential communities
