A first Royal Hideaway address in the capital
Barceló Hotel Group has confirmed that Royal Hideaway Hotels & Resorts is coming to Madrid. The future five-star hotel will open in 2028 at number 27 Calle General Perón. The Majorca-based group will manage it under the agreement reached with Ibervalles Capital.
The project comprises 132 rooms spread over 13 floors. As reported in our 360° round-up of 6 November 2026, the architecture has been entrusted to BIG, Bjarke Ingels’ practice, and the interior design to Lázaro Rosa-Violán.
Between AZCA, the Castellana and the Bernabéu
The group highlights the strategic value of the location, between the AZCA business district, the Paseo de la Castellana and the Santiago Bernabéu Stadium. Barceló already has a presence in the capital, notably with the Barceló Torre de Madrid, one of the properties showcased in its regenerative tourism strategy.
Analysis – Most of Madrid’s recent luxury openings have been in the historic centre. Barceló has instead opted for the northern Castellana, an address able to reach both business travellers and audiences attending major events at the Bernabéu.
Urban luxury, Royal Hideaway’s growth driver
For Barceló, the project marks a further step in its growth in the urban luxury segment, where the group is focusing on distinctive assets in exceptional locations.
Royal Hideaway has recently strengthened its city portfolio. The group opened Royal Hideaway Casablanca, the brand’s first address in Africa, with 310 rooms. It then inaugurated the Palacio San Juan in Murcia, housed in the former Floridablanca palace and owned by Grupo Fuertes.
In Spain, the brand already counts several heritage building conversions, such as the Palacio Gran Vía in Granada and Canfranc Estación, set in the historic railway station in the province of Huesca.
Analysis – Madrid had until now been missing from Royal Hideaway’s portfolio, even as the capital attracts numerous international luxury brands. As in Murcia with Grupo Fuertes, Barceló is relying on an investor partner to enter the market, confirming its role as an operator in this segment.
At a glance by The Hospitality Tribune
Barceló brings Royal Hideaway to Madrid in 2028
Five-star hotel at Calle General Perón 27, managed by Barceló Hotel Group under an agreement with Ibervalles Capital
132 rooms across 13 floors, between AZCA, Paseo de la Castellana and Santiago Bernabéu Stadium
Architecture by BIG (Bjarke Ingels), interiors by Lázaro Rosa-Violán
First Madrid address for Royal Hideaway, the group’s most premium brand
A new step in Barceló’s growth in the urban luxury segment
