First Park Inn by Radisson Property in Bangkok
Radisson Hotel Group is continuing its expansion in Thailand with the opening of Park Inn by Radisson Bangkok Sukhumvit 13, located at 22 Sukhumvit Soi 13 in the Watthana district.
The opening marks the debut of the Park Inn by Radisson brand in the Thai capital, targeting the midscale to upper-midscale segment and catering to both business and leisure travellers.
The hotel enjoys a central location close to Nana and Asok BTS stations, Sukhumvit MRT interchange and Terminal 21 shopping centre.
Its location enables it to target several customer segments, including business travellers visiting the Asok district, international visitors and guests on short urban stays.
For Radisson Hotel Group, the opening forms part of its strategy to strengthen its presence across Southeast Asia.
Hotel Repositioning Through Renovation
Park Inn by Radisson Bangkok Sukhumvit 13 features 79 renovated rooms, including one Family Suite.
The project involved modernising the existing property, with redesigned interiors incorporating natural materials, wood, light colour palettes and decorative elements inspired by Bangkok.
Facilities and services include:
- A renovated restaurant seating 60 guests.
- A rooftop swimming pool offering city views.
- A new fitness centre.
- A tuk-tuk shuttle service to the Nana and Asok areas.
- Guestrooms equipped with smart TVs and high-speed Wi-Fi.
The property also incorporates measures designed to improve energy efficiency, including LED lighting and an upgraded air-conditioning system.
These improvements reflect an approach centred on repositioning an existing hotel rather than creating additional accommodation capacity.
However, the announcement does not disclose the investment amount, the identity of the property’s owner or the contractual operating model.
Radisson Continues Its Expansion in Southeast Asia
For Tim Cordon, Chief Operating Officer, Middle East, Africa and South East Asia Pacific at Radisson Hotel Group, Bangkok represents an important market within the group’s regional strategy.
The latest opening follows the opening of Radisson Hotel Chateau de Bangkok in January 2026.
Cordon emphasises that the opening serves two objectives: strengthening Radisson’s presence in Southeast Asia and bringing renewed momentum to well-located hotels through its international brands.
Park Inn by Radisson is positioned as an accessible, functional hospitality brand, combining contemporary design, operational simplicity and services tailored to travellers’ essential needs.
Globally, Radisson Hotel Group reports a portfolio of more than 1,660 hotels in operation and under development across over 100 countries, according to figures provided by the group.
Its brand portfolio includes Radisson Collection, Radisson Blu, Radisson RED, Radisson, Radisson Individuals and Park Inn by Radisson.
Pisit Chanpen Appointed General Manager
The Park Inn by Radisson Bangkok Sukhumvit 13 is managed by Pisit Chanpen.
The General Manager places particular emphasis on hospitality, comfort and exploring the surrounding neighbourhood, with an offering designed to accommodate different travel purposes.
The hotel also benefits from Radisson Rewards, the group’s loyalty programme, which reports more than 29 million members.
This integration gives the newly opened property access to Radisson Hotel Group’s wider commercial and distribution ecosystem.
Strategic Analysis | Renovation as a Driver of Hotel Development
The opening of Park Inn by Radisson Bangkok Sukhumvit 13 illustrates one development route for international hotel groups: integrating existing assets into their brand portfolios following renovation and repositioning.
In a city such as Bangkok, where location, accessibility and competition between hotels are determining factors, this approach offers several potential advantages.
For owners, affiliation with an international brand can strengthen a property’s commercial visibility, provide access to broader distribution channels and offer the benefits of an established loyalty programme.
For operators and hotel groups, converting existing properties can represent an alternative to new-build development, provided the required investment remains consistent with the asset’s economic potential.
This approach forms part of a broader strategy, previously illustrated by the planned conversion of Park Plaza Bangkok Soi 18 to the Radisson RED brand, announced in 2024.
The choice of Park Inn by Radisson also reflects a segmentation strategy: delivering a standardised, clearly defined offering in an urban market serving international travellers with varying budgets and reasons for travel.
The key economic challenge will now be the hotel’s ability to translate the benefits of its renovation and international brand affiliation into sustained improvements in commercial and operational performance.
However, without information on the investment involved, renovation costs or the hotel’s previous performance, it is not yet possible to assess the expected return on this repositioning.
At a Glance
Hotel: Park Inn by Radisson Bangkok Sukhumvit 13
Opening date: 11 November 2026
Location: Sukhumvit Soi 13, Watthana, Bangkok, Thailand
Capacity: 79 renovated rooms, including one Family Suite
General Manager: Pisit Chanpen
Strategic significance: Park Inn by Radisson’s Bangkok debut through the repositioning of an existing hotel
