INTURSA (Inversiones Nacionales de Turismo SA), the hotel arm of the Peruvian group Breca, which operates the Libertador, The Westin, The Luxury Collection and Aloft brands in Peru, has appointed Vicente Flores Razuri as Managing Director Luxury & Lifestyle. He takes charge of the group’s lifestyle and luxury segment operations, a portfolio of five properties spread across Lima, Paracas and the Sacred Valley.
His remit covers the Aloft Lima Miraflores and the AC Hotel Lima Miraflores, two urban properties in the Miraflores district, as well as the Hotel Paracas, a Luxury Collection Resort, the Palacio del Inka, a Luxury Collection Hotel, and the Tambo del Inka, a Luxury Collection Resort & Spa, the latter three located respectively on the southern coast and in the Cusco region.
A career built entirely within the INTURSA ecosystem
Vicente Flores Razuri has more than twenty years of experience in hospitality, the bulk of it within the INTURSA group and its brand partnerships. His trajectory began on the general management side in 2007, leading the Libertador Arequipa Hotel, before he took charge of the Libertador Lima Hotel in 2010, a post he held for six years.
In 2016, he joined the Hotel Paracas, a Luxury Collection Resort, as general manager, then led the pre-opening and opening of the Aloft Lima Miraflores in 2018, the first property of Marriott International’s lifestyle brand in Peru. He went on to take over as general manager of the AC Lima Miraflores in 2022, before serving as Cluster General Manager for the combined AC & Aloft Lima Miraflores from August 2023.
Before joining INTURSA, Vicente Flores Razuri held general management and commercial director roles within the BTH group, then led Focus Business Consulting in Lima between 2006 and 2007.
An international academic background
Vicente Flores Razuri holds a Hotel Revenue Management certificate from Cornell University, completed in 2014. He also holds a joint MBA from CENTRUM Graduate Business School, affiliated with the Pontificia Universidad Católica del Perú, and Tulane University’s Freeman School of Business, completed in 2004. He has additionally completed a business management specialisation programme at the Universidad del Pacífico.
The Peruvian market, a growth arena for major international groups
This appointment comes as the Peruvian hotel market continues to attract international brands. Hilton recently opened its first Hampton by Hilton in Cusco, while Marriott International opened the Humano, a Tribute Portfolio Hotel, in Lima, in the same Miraflores district where the portfolio led by Vicente Flores Razuri operates. Marriott has also recorded record growth in the Caribbean and Latin America region in 2025, confirming the momentum of development in the lifestyle and luxury segment in this market.
At a glance by The Hospitality Tribune
Vicente Flores Razuri appointed Managing Director Luxury & Lifestyle at INTURSA
Effective September 2026, overseeing INTURSA’s five-property Luxury & Lifestyle portfolio
Portfolio includes Aloft Lima Miraflores, AC Hotel Lima Miraflores, Hotel Paracas (Luxury Collection), Palacio del Inka (Luxury Collection) and Tambo del Inka (Luxury Collection)
Over 20 years of career built almost entirely within INTURSA and its brand partnerships
Previously Cluster General Manager for AC & Aloft Lima Miraflores since August 2023
Holds a Hotel Revenue Management certificate from Cornell University and a joint MBA from CENTRUM/PUCP and Tulane’s Freeman School of Business
