A property transaction structured around three investors
The Belle Dune project has reached a new milestone with the signing of the VEFA (off-plan sale agreement) between VINCI Immobilier, the scheme’s developer, and the investors brought together by HPC, Banque des Territoires and Batixia, a Hauts-de-France Investissements group company.
The Syndicat Mixte de la Baie de Somme is acting as land developer, while Pierre & Vacances will operate the future residence under its Premium brand.
This division of roles separates property development, long-term asset ownership and tourism operations, in a set-up that brings together private and institutional investors.
The investment amount and the financial terms of the VEFA have not been disclosed.
112 cottages to complement the original Belle Dune village
Located in Quend, close to the existing Pierre & Vacances Village Belle Dune, the new residence will comprise 112 two-storey cottages, in configurations ranging from two to four rooms.
The programme, developed over a total floor area of 8,280 sqm, will include an indoor swimming pool, a wellness area with outdoor facilities, pedestrian pathways, a bicycle store, a play area and an educational nature trail.
The future residence will also benefit from its proximity to the tourism infrastructure already on site, including the golf course, the Aqua Club and the sports facilities.
For Pierre & Vacances, the new site will broaden its local offer with a product positioned in the premium segment, complementing its original village.
Grégory Sion, Chief Executive Officer of Pierre & Vacances, stresses that the new residence is intended to combine upscale accommodation, wellbeing and discovery of the surrounding area.
A development programme shaped by environmental objectives
Designed by the architecture firm DGA, the project sits within a landscape of pine woods, meadows and dunes.
According to VINCI Immobilier, the buildings will be sited primarily in existing clearings, with woodland retained, in order to limit intervention in natural areas.
The programme is targeting two environmental accreditations:
- BREEAM “Very Good” certification, covering the building’s environmental performance.
- The BiodiverCity “Performant” label, relating to how biodiversity is taken into account in the property project.
At this stage, these certifications are stated objectives rather than accreditations already obtained.
The planting of local species and the preservation of natural areas are also among the commitments presented by the developer.
A development timetable running to 2029
Planning permission was granted in September 2025. Construction is scheduled to begin in November 2026, with delivery planned for 2029.
Jean-Luc Guermonprez, Deputy Managing Director of VINCI Immobilier’s Hotels division, presents the scheme as an illustration of the developer’s positioning on tourism projects that combine regional appeal with environmental restraint.
For the investors, the project also fits a long-term asset-holding rationale.
Romain Deneau, Development Director at HPC, highlights in particular the continuity of the partnership with the Caisse des Dépôts, while Banque des Territoires and Batixia point to the expected economic and tourism benefits for the Hauts-de-France region.
Strategic analysis | Premium positioning as a lever to add value to established tourist destinations
The Belle Dune scheme illustrates a development strategy focused on strengthening an existing tourist destination rather than creating a new, isolated accommodation hub.
For Pierre & Vacances, the appeal lies in being able to complement its original offer with a higher-category residence, likely to attract guests seeking greater comfort and more services.
For the investors, proximity to existing tourism facilities is a differentiating factor for the property programme, while also allowing them to capitalise on Belle Dune’s reputation.
The involvement of Banque des Territoires and Batixia also underlines the role of institutional and regional capital in financing tourism infrastructure.
One central challenge remains: demonstrating that the move upmarket and the environmental commitments can translate into a sustainable business model, particularly in a coastal destination marked by seasonality.
At a Glance
Location: Quend, Somme, Hauts-de-France, France.
Developer: VINCI Immobilier.
Investors: HPC, Banque des Territoires and Batixia.
Operator: Pierre & Vacances, under its Premium brand.
Project: 112 cottages across 8,280 sqm, with an indoor pool and wellness facilities.
Timeline: Construction scheduled for November 2026, delivery in 2029.
