United States, Strategy | Expedia Group Accelerates Its Transformation as B2B Reshapes Its Distribution Model

With B2B revenue up 23% in the third quarter of 2026, Expedia Group is confirming a shift in its business model. Historically associated with its consumer-facing booking platforms, the US group is developing a technology-driven distribution business serving travel industry professionals. This transformation could reshape relationships between platforms, distributors and hotel operators.

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La Tribune de l’Hôtellerie
par La Tribune de l’Hôtellerie
@ credit Expedia Group
AdvertisementITC Development – executive search hôtellerie

The quarterly results published by Expedia Group on 4 November 2026 confirm the strength of its financial performance.

Led by Ariane Gorin, the group reported revenue of $4.94 billion, up 12% year-on-year, while gross bookings reached $34 billion (+11%).

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