A reshaped commercial organisation
Andermatt Hospitality Management, the entity that brings together the hotel offering of the Andermatt Swiss Alps group, announced three appointments to its commercial leadership on 12 November 2026. Anna Siroka becomes Head of Marketing & Communications, Dora Major Head of Revenue & Distribution and Quentin Hay Head of Strategic Partnerships & Key Accounts. All three will take up their posts on 1 December 2026.
The three executives will report directly to Toan Ly, appointed Chief Commercial Officer of Andermatt Hospitality Management on 1 November. AHM aims to bring destination marketing, revenue management, distribution and strategic partnerships – which until now operated separately – together within a single structure.
Anna Siroka, from Swiss Deluxe Hotels to destination marketing
Anna Siroka has spent much of her career at Swiss Deluxe Hotels member properties, including the Gstaad Palace and The Dolder Grand. She will oversee destination marketing, brand strategy and media relations.
Her brief is to give Andermatt a distinctive brand identity. This will be delivered through integrated campaigns bringing together the resort’s accommodation, gastronomy and lifestyle offering.
Dora Major, a revenue management and turnaround specialist
Dora Major brings extensive experience in luxury hospitality, notably with Six Senses Hotels Resorts Spas and Vestige Collection. She will be responsible for revenue and distribution across AHM’s entire hotel portfolio.
A specialist in turnarounds and total revenue management, she will be tasked with optimising the performance of each business line. Her priorities will be demand forecasting, pricing policy and the profitability of the mix across customer segments and distribution channels.
Quentin Hay, experience with leading luxury brands
Quentin Hay has built his career in international luxury hospitality, with Four Seasons, IHG and The Leading Hotels of the World. He will take charge of strategic partnerships, long-term key account relationships and the creation of exclusive experiences unique to the destination.
Working with local and international partners, he will be expected to forge new collaborations and attract additional customer segments. He is also tasked with establishing steady demand throughout the year, a major challenge for a mountain resort.
A portfolio to be managed across twelve months
The integrated commercial approach will cover The Chedi Andermatt, the Radisson Blu Hotel Reussen, the food and beverage offering, golf and sports activities, as well as the destination’s future developments. AHM’s portfolio also includes The Alpinist, the Andermatt Alpine Apartments, the Andermatt Concert Hall and an 18-hole, par-72 championship golf course.
The Alpinist, the group’s next five-star property, is already preparing for its opening under the leadership of Lorenz Maurer, who joins from the Grand Hotel Belvedere in Wengen. According to AHM, the new organisation is intended to focus on demand generation, make sales more efficient and deliver profitable, sustainable year-round growth.
James Lamb, Chief Executive Officer of Andermatt Hospitality Management, said that Andermatt enjoys an exceptional location and strong development potential. By strategically strengthening the leadership team, he explained, the company is laying the foundations to pursue its ambitions consistently and to make Andermatt a leading Alpine hospitality destination.
Toan Ly added that, in Anna, Dora and Quentin, the company is welcoming three experienced executives who bring recognised expertise, a fresh perspective and complementary skills. He said he looked forward to working alongside them to further strengthen Andermatt’s positioning, unlock new market potential and turn the company’s strategic ambitions into lasting results.
A team assembled within weeks
Analysis – These three appointments come barely a month after Toan Ly took up his post. The new CCO has therefore moved quickly to assemble his inner circle. For a portfolio combining an established luxury hotel, an upscale property, serviced residences and leisure facilities, bringing marketing, revenue and partnerships under a single leadership should help in making trade-offs between assets and in spreading demand more evenly across the seasons.
Analysis – The profiles selected confirm the upscale positioning AHM is pursuing. They combine Swiss references (Gstaad Palace, The Dolder Grand), international luxury groups (Four Seasons, Six Senses) and a distribution network such as LHW, as the resort prepares for the opening of The Alpinist.
At a glance by The Hospitality Tribune
Andermatt Hospitality Management strengthens its commercial leadership
Three appointments effective 1 December 2026, reporting to CCO Toan Ly
Anna Siroka, Head of Marketing & Communications (ex-Swiss Deluxe Hotels: Gstaad Palace, The Dolder Grand)
Dora Major, Head of Revenue & Distribution (ex-Six Senses, Vestige Collection)
Quentin Hay, Head of Strategic Partnerships & Key Accounts (ex-Four Seasons, IHG, LHW)
Integrated commercial approach across The Chedi Andermatt, Radisson Blu Reussen, golf, F&B and future developments
