A 140-room hotel at the heart of the Cidade Aruna complex
Atrio Hotels has confirmed the signing of the management agreement for Tribe Cidade Aruna. The hotel will mark the arrival in Paraná of the Tribe brand, owned by Accor. It will also be the brand’s first address in Maringá. The property will be located in the Cidade Aruna complex, led by PRC Empreendimentos. Construction is due to begin in 2027, with opening scheduled for 2030.
The project comprises 140 rooms, a restaurant, a bar and a coworking space operated by Wojo, a specialist in shared workspaces. The construction budget for the hotel alone amounts to around R$84 million, or approximately €13.5 million. This figure excludes the complex’s convention centre and cinemas.
The hotel as one part of a mixed-use development
Tribe Cidade Aruna will form part of a development that will bring together a shopping centre, restaurants, office towers, residential buildings, a health and wellness hub and a 1,000-seat convention centre. Like the hotel, the convention centre is due to open in 2030.
Atrio points out that, in this type of project, the hotel is just one element of a larger whole. Its operation must therefore be planned from the outset, alongside the product and the business model. The operator sums up its approach as follows: real estate, brands and management must all serve the same objective – the investor’s return.
Tribe joins Atrio’s portfolio
With this signing, Tribe joins Atrio’s portfolio for the first time. The company already manages hotels under several Accor brands in Brazil. Beto Caputo, CEO of Atrio, said that Tribe’s arrival in the portfolio further strengthens the company’s partnership with Accor and marks an important step in its brand diversification strategy, increasing its ability to offer accommodation experiences tailored to different guest profiles and market opportunities.
He also highlighted Paraná’s potential for the company’s growth and Maringá’s role in that expansion. With Tribe Cidade Aruna, Atrio will operate 12 hotels and 1,870 rooms in the state. Across Brazil’s Southern region as a whole, the company manages 52 hotels and 6,420 rooms.
Positioned in the midscale lifestyle segment, the Tribe brand made its South American debut with TRIBE Belo Horizonte, located on Praça da Liberdade. Brazil remains one of Accor’s growth markets in the Americas, as shown by the group’s first-quarter 2026 results.
Revenue up almost 30% in 2025
The signing comes as Atrio climbs nine places in the ranking of the 100 largest companies in the state of Santa Catarina. The ranking is compiled by Grupo Amanhã with PwC Brasil and is based on the Valor Ponderado de Grandeza (VPG), a size indicator. On the basis of its 2025 results, Atrio moves up from 97th to 88th place. It is the only hospitality and tourism company in the ranking.
Its VPG reached R$353.07 million in 2025, or around €57 million, up 26% year on year. Net revenue rose by 29.86% to R$867.94 million, or almost €140 million. This growth places the company ninth in the ranking for revenue growth. With a return on equity of 93.39%, Atrio also ranks third in the state on this indicator.
Vinícius Coelho, Chief Financial Officer of Atrio, attributes these results to two years of continuous investment. On the one hand, to improve hotel profitability: pricing tailored to each region, distribution, direct sales, digital channels and customer relationship management. On the other, to increase efficiency: centralised purchasing, in-house technology and engineering.
More than 20,000 rooms under management
Present in 18 Brazilian states, Atrio reports more than 80 projects and over 20,000 rooms under management. In Santa Catarina, where it is headquartered, the company operates 22 hotels totalling around 2,500 rooms.
The portfolio now includes Montissi Resort Spa & Golf, inaugurated on Saturday 24 October 2026 by the Weiss Silveira family in Rancho Queimado, in the Serra Catarinense. The municipality is highly sought after by luxury residential investors from the Florianópolis region, and Montissi is its first luxury hotel. It features 67 suites, upscale regional cuisine, a spa, tennis courts and sports pitches. A FIFA-standard football pitch and an events space are planned shortly.
Aline Weiss Silveira, investing partner, describes Montissi as a boutique mountain hotel aimed at couples and families alike. She adds that two auditoriums, with 150 and 200 seats, are being fitted out, along with an events hall.
At a glance by The Hospitality Tribune
Atrio brings Accor’s Tribe brand to Paraná, Brazil
Management agreement signed for the 140-room Tribe Cidade Aruna in Maringá
Construction from 2027, opening scheduled for 2030; hotel budget of c. R$84m (approx. €13.5m)
Part of PRC Empreendimentos’ mixed-use Cidade Aruna complex, including a 1,000-person convention centre
Atrio to reach 12 hotels and 1,870 rooms in Paraná, and 52 hotels and 6,420 rooms in Southern Brazil
2025 net revenue up 29.86% to R$867.94m (approx. €140m)
