New leadership for the group’s accommodation portfolio
Journey Beyond announced this week the appointment of Jo Boundy as Managing Director, Resorts & Lodges. She will lead the division that brings together the stays and resorts of the Australian group, which specialises in tourism experiences.
Her remit covers several flagship assets. These include Ayers Rock Resort near Uluru, the Sal Salis camp on Ningaloo Reef, Monarto Safari Resort, the Outback Spirit Lodges and the Kakadu Crocodile Hotel. They are joined by two properties on K’gari island: Kingfisher Bay Resort and K’gari Beach Resort.
Twelve years at Qantas, including a spell in hotels
Jo Boundy has around 25 years’ experience in customer and commercial strategy at major listed companies. Most of her career was spent at Qantas, where she worked for more than twelve years between 2009 and 2022. She was initially responsible for internal and digital communications, then for digital and inflight entertainment.
In 2016 she became Chief Marketing Officer of Qantas Loyalty, the airline’s frequent flyer programme. Between 2018 and 2019 she combined this role with a seat on the executive committee as head of Qantas Hotels & Holidays, the group’s holiday packages and hotel booking business. She was then appointed Chief Marketing Officer of the entire Qantas Group, a role she held from late 2019 to 2022, and therefore throughout the pandemic.
From 2022 until November 2026, she was Chief Marketing Officer of Commonwealth Bank, Australia’s largest bank. Earlier in her career, she spent several years in London, where she worked at LEWIS PR, BT and as Account Director at Google.
A profile with a focus on governance and development
Alongside her executive roles, Jo Boundy has served on the board of APEX (Airline Passenger Experience Association) and on the Advisory Board of ADMA, the Australian data marketing association, where she was deputy chair of its regulatory group. Since late 2025, she has been a non-executive director of Bus Stop Films, a not-for-profit organisation.
She holds an MBA from Macquarie Business School and completed a programme at Peking University’s Guanghua School of Management. She is also an alumna of The Marketing Academy’s CMO to CEO programme for the Asia-Pacific region.
Building demand for remote destinations
In the post announcing her appointment, Jo Boundy highlighted the value of the collection Journey Beyond has assembled. She described it as an exceptional portfolio of tourism experiences and destinations that showcase the best of Australia, and said she was delighted to join the company at such an important moment. She added that she looked forward to working with the teams to further strengthen these iconic properties, create outstanding guest experiences and keep building demand for some of the country’s most distinctive and extraordinary destinations.
Analysis – For this role, Journey Beyond has chosen not a hotel operator but a specialist in brand, loyalty and distribution. For remote resorts such as those in the Outback or the Red Centre, which depend heavily on air access and packaged holidays, Jo Boundy’s experience at Qantas Loyalty and Qantas Hotels & Holidays should bear directly on the core challenge: filling rooms far from the major urban centres.
🔗 Read more on LTH Australia | Pan Pacific Perth appoints Rens Breur as General Manager
At a glance by The Hospitality Tribune
Jo Boundy appointed Managing Director, Resorts & Lodges at Journey Beyond
Oversees Ayers Rock Resort, Sal Salis Ningaloo Reef, Monarto Safari Resort, Outback Spirit Lodges, Kakadu Crocodile Hotel, Kingfisher Bay Resort and K’gari Beach Resort
Joins from Commonwealth Bank, where she was Chief Marketing Officer (2022-2026)
12+ years at Qantas, including Group CMO and EGM of Qantas Hotels & Holidays
Mandate: strengthen the properties and build demand for remote Australian destinations
