First entry into a strategically important hotel market
International hospitality group Minor Hotels is preparing to enter the Singapore market with the opening of Avani Singapore Hotel, a 200-room-and-suite lifestyle property located at 24 Peck Seah Street in the Tanjong Pagar district.
Scheduled to open in the second quarter of 2027, the hotel represents another milestone in the group’s regional development, building on its existing presence across several major Southeast Asian destinations.
The property will occupy a newly constructed 14-storey building in a district combining architectural heritage, commercial activity and a vibrant dining scene. Close to the Central Business District and Chinatown, its location is designed to attract a mix of business travellers and urban leisure visitors.
For Minor Hotels, the development introduces its Avani Hotels & Resorts brand to one of Asia’s leading economic and financial centres.
🔗29 August 2024 — Initial project announcement
Judd Rabbidge to lead the new hotel
As reported by our publication on 31 August 2026, Judd Rabbidge, General Manager of Avani Singapore Hotel, will oversee pre-opening preparations and team recruitment.
Rabbidge intends to establish the property as an integral part of the neighbourhood, extending its appeal beyond resident guests.
“Tanjong Pagar has an energy of its own, and we want Avani Singapore to contribute to it,” said Judd Rabbidge.
He also emphasises the importance of building a team capable of making the hotel a sought-after destination for business travellers, visitors and local residents alike.
This approach reflects the ambition to position the property as an urban social hub, with dining and leisure facilities accessible to non-resident guests.
A lifestyle hotel centred on dining and social spaces
Avani Singapore Hotel will offer 200 rooms and suites ranging from 19 to 70 sq m, featuring contemporary interiors designed for short urban stays.
Facilities will include an outdoor swimming pool, a landscaped terrace and an AvaniFit fitness centre equipped with Technogym equipment.
Food and beverage will be one of the property’s principal points of differentiation.
SEEN Restaurant & Bar, located on the rooftop, will combine dining with a programme of music, DJ sets and occasional events, overlooking the Singapore skyline.
Two additional concepts will complete the offering: a Lobby Lounge serving drinks and light meals, and The Pantry, Avani’s grab-and-go food and takeaway concept.
🔗 4 August 2025 — Start of construction
A property integrated into Tanjong Pagar’s urban environment
The hotel will incorporate a pedestrian passage connecting Peck Seah Street with Tras Street, providing convenient access to surrounding restaurants, bars and shops.
Tanjong Pagar MRT station will be less than 200 metres away, while Maxwell station will be approximately 350 metres from the property.
This accessibility represents a commercial advantage for both business and leisure stays in a city where proximity to public transport and commercial districts is an important factor in accommodation choices.
Strategic Analysis | Minor Hotels strengthens its presence in major Asian cities
Minor Hotels’ entry into Singapore reflects a strategy of geographical diversification and increased international visibility.
With more than 40 Avani properties across five continents, the brand, launched in 2011, occupies an accessible premium segment spanning contemporary urban hotels and leisure resorts.
The Singapore opening will complement the group’s regional footprint with a presence in a market characterised by substantial international demand, intense competition and a particularly significant business travel segment.
The decision to develop a new-build, 200-room hotel featuring a rooftop venue open to the wider city also illustrates a strategy of diversifying revenue streams beyond accommodation.
For investors and operators, the project’s appeal lies particularly in the combination of three factors: a central location, an international lifestyle brand and food and beverage outlets with the potential to attract local customers.
However, its commercial success will depend on the hotel’s ability to differentiate itself in a Singapore market already firmly established around major international hotel brands and lifestyle concepts.
At a Glance
Group: Minor Hotels
Brand: Avani Hotels & Resorts
Property: Avani Singapore Hotel
Location: 24 Peck Seah Street, Tanjong Pagar, Singapore
Opening: Q2 2027 — 200 rooms and suites across 14 storeys
General Manager: Judd Rabbidge; rooftop SEEN Restaurant & Bar
