Digital and technology under a single leadership
Danny Miles has joined Hyatt as Chief Digital & Information Officer. He leads the Digital and Technology organisation formed by bringing the two functions together. He joins the group’s Senior Leadership Team and reports to Mark Vondrasek, Chief Commercial Officer.
His remit covers digital product and experiences, engineering, infrastructure and enterprise technology, as well as data, artificial intelligence and cybersecurity. By combining these capabilities, Hyatt aims to modernise its technology faster, strengthen hotel operations and deliver more personalised experiences across all its brands.
Hyatt wants to become a more brand-led, technology-enabled and data-driven company. The appointment extends the leadership changes made this year, including the appointment of Adam Rohman to lead the Americas.
Technology investments already delivering measurable results
Hyatt is highlighting the early results of its investments. Its personalisation tools are powered by data and AI, and have generated around €86 million (more than $100 million) in incremental booking revenue for the group’s hotels.
Hyatt has also developed its own AI tools, which give hotel leaders actionable insights across every area of their property’s business. Danny Miles will be tasked with scaling these tools and modernising the core technology platforms used by hotels and commercial teams, and those that support the guest experience.
Mark Vondrasek said the industry is entering a new era in how technology will shape hospitality, and that Hyatt intends to be at the forefront of this transformation. He noted that the group has already invested heavily in modernising its systems and applying AI across its business, and described the appointment as a defining investment in Hyatt’s future.
More than 25 years in consumer digital platforms
Danny Miles has more than 25 years’ experience leading global technology organisations and building consumer digital platforms. He was most recently Chief Technology Officer of Under Armour, where he led a multi-year transformation of the technology organisation, the enterprise architecture and the way products are developed.
At the sportswear group, he was responsible for e-commerce and mobile, omnichannel order management, loyalty programmes and enterprise data. He notably applied AI to demand forecasting and financial forecasting.
He previously served as Chief Technology Officer of Dollar Shave Club, in charge of e-commerce, subscription and membership technology. At Nike, as Vice President Direct-to-Consumer Technology, he led a global software development team and oversaw the migration to the cloud that enabled Nike to roll out its stores, e-commerce and mobile app internationally.
Earlier, he led global engineering at International Game Technology, where he oversaw the design and development of the first server-based casino gaming system.
Consumer tech standards applied to hospitality
Danny Miles said Hyatt has a unique opportunity to bring the best of consumer technology to hospitality while staying true to its purpose of care. He intends to build on what the group has already achieved. His aim is for technology to play a greater role in how Hyatt cares for its guests and grows its business, from hotel systems through to guest-facing digital services.
THT Analysis | Technology reporting to commercial
Analysis – The role reports to the Chief Commercial Officer, not to operations or finance. Hyatt therefore sees technology first and foremost as a means of generating revenue and building guest loyalty. Danny Miles’s track record points the same way: at Nike, Under Armour and Dollar Shave Club, he worked on loyalty, personalisation and direct sales, three areas that also matter in hospitality.
Hyatt had more than 1,500 hotels and all-inclusive properties across 84 countries as of 30 September 2026, and continues to open at a sustained pace, as shown by its fourteen openings in Europe, Africa and the Middle East in 2026. The challenge will also be to harmonise tools across very different brands, from luxury and lifestyle to all-inclusive and the Essentials brands. Its second-quarter 2026 results already reported a record pipeline of 154,000 rooms.
At a glance by The Hospitality Tribune
Hyatt appoints Danny Miles as Chief Digital & Information Officer
Leads Hyatt’s newly combined Digital and Technology organization
Joins the Senior Leadership Team, reporting to CCO Mark Vondrasek
Scope: digital product, engineering, infrastructure, enterprise tech, data, AI and cybersecurity
Hyatt’s personalization tools have driven $100M+ in incremental booking revenue
Previously CTO at Under Armour and Dollar Shave Club, VP DTC Technology at Nike
