A strategic appointment to the Executive Committee
Maison Baccarat is strengthening its commercial organisation with the arrival of Pierre Dupond, 42, as Chief Revenue Officer (CRO).
The appointment took effect on 19 October 2026 and comes with a seat on the Executive Committee. He reports directly to Laurence Nicolas, Chief Executive Officer of Baccarat.
His remit is to support sustainable growth across all of the House’s international markets: Europe, the United States, Japan, Asia-Pacific and export markets.
His scope also covers the various distribution channels, partnerships, relations with architects and interior designers, hospitality and F&B activities, and e-commerce.
This structure brings trade outlets and collaborations with hotel and restaurant players within a single area of commercial responsibility.
An international career spanning luxury, distribution and digital transformation
A graduate of NEOMA Business School and the Beijing University of International Business and Economics, Pierre Dupond has also completed the programme at France’s École de Guerre.
He has more than fifteen years’ experience in retail, luxury, international development and brand transformation, with particular expertise in commercial relations between Europe and Asia.
His career has notably taken him to Dormeuil, where he contributed to the company’s development in China and South-East Asia.
He then joined Alibaba Group, taking part in the creation of The Luxury Pavilion, a digital ecosystem for luxury brands in the Chinese market.
Since 2018, he has been helping Western brands to establish and develop their business in China.
This experience is an asset for Baccarat, whose international presence relies on a distribution model combining boutiques, professional collaborations and hospitality venues.
Baccarat seeks new growth drivers
Commenting on the appointment, Laurence Nicolas highlighted how the new executive’s background complements the House’s international ambitions.
“His background, at the crossroads of luxury, international development and digital, gives him a valuable perspective on our sector and its complexities.”
The Chief Executive added that his arrival should help to identify new growth drivers and extend the international reach of Baccarat’s heritage and savoir-faire.
Founded in 1764, the House has developed a universe that now extends beyond tableware and decorative objects to include lighting, barware and various expressions of the art de vivre.
Present in more than 80 countries, it pairs its collections with a network of boutiques, Maisons, bars, hotels and restaurants.
Analysis | Hospitality, a growth lever at the intersection of luxury and art de vivre
For luxury hotel professionals, this appointment is of particular interest because it brings international commercial activities and relations with trade specifiers under a single leadership.
Architects, interior designers, restaurateurs and hotel operators are strategic partners for a House whose creations can shape the fit-out, identity and guest experience of an establishment.
This cross-functional approach could encourage a more integrated commercial strategy, linking Baccarat products to hospitality projects from the design of spaces through to dining and bar experiences.
Pierre Dupond’s knowledge of Asian markets is another factor to watch, particularly in relations with international owners, developers and operators in the luxury segment.
The strategic question will be the extent to which Baccarat intends to strengthen its business with hotel and restaurant professionals alongside its traditional distribution channels.
The announcement does not, however, specify any financial targets, investments or new hotel projects directly linked to this appointment.
At a Glance
Group: Baccarat
Appointee: Pierre Dupond, 42
Position: Chief Revenue Officer, member of the Executive Committee
Effective date: 19 October 2026
Reports to: Laurence Nicolas, Chief Executive Officer
Remit: international development, distribution, partnerships, architects and interior designers, hospitality, F&B and e-commerce
