PM Hotel Group announces the appointment of Erica Lipscomb as Executive Vice President, Commercial Strategy. In this cross-functional role, she will steer the Group’s commercial strategy, overseeing sales, revenue management, marketing and distribution across its portfolio of branded and independent hotels.
Erica Lipscomb brings more than 30 years of experience in hospitality leadership, commercial strategy and operations, across multi-brand, multi-owner hotel platforms. She most recently held the position of Senior Vice President of Revenue Strategy at Crescent Hotels & Resorts, where she led revenue and commercial strategy company-wide for a portfolio of more than 110 hotels representing approximately $1 billion in annual revenue. There, she led an organisation of more than 48 revenue managers and analysts, and oversaw commercial strategy and integration for more than 20 hotel acquisitions per year, achieving approximately 90% pro forma performance within 90 days of integration.
Previously Area Director of Sales and Marketing at Kimpton Hotels in Washington DC, she began her career at Marriott International, where she held various leadership positions in operations, revenue management and sales for more than sixteen years, notably as Area Director of Revenue Management and then Director of Sales & Marketing. She also served on Marriott’s Revenue Advisory Board as well as the Lighthouse Revenue Advisory Board, contributing to innovation in revenue strategy and commercial technology for the industry.
Based in Chevy Chase, Maryland, PM Hotel Group is a hotel management company — not an investor — ranked among the top 15 operators in the US hospitality sector. Founded in 1996, the Group manages a diverse portfolio of luxury and lifestyle hotels, both branded and independent, across the country, in partnership with brands such as Hilton, Marriott International, Hyatt, IHG, Choice Hotels, Wyndham Hotels & Resorts, Preferred Hotels & Resorts and Historic Hotels of America. The Group also operates its own lifestyle division, Modus by PM Hotel Group, as well as a portfolio of restaurants and bars.
Erica Lipscomb holds a Bachelor of Business Administration in Hospitality Management from James Madison University.
At a Glance
Erica Lipscomb — EVP, Commercial Strategy, PM Hotel Group
Appointed EVP, Commercial Strategy at PM Hotel Group, overseeing sales, revenue management, marketing and distribution
Advertisement30+ years of hospitality leadership across multi-brand, multi-owner platforms
Most recently SVP Revenue Strategy at Crescent Hotels & Resorts (110+ hotels, ~$1B annual revenue)
Previously Area Director of Sales & Marketing at Kimpton Hotels; 16+ years at Marriott International
Served on Marriott’s Revenue Advisory Board and the Lighthouse Revenue Advisory Board
PM Hotel Group: Top-15 US hotel management company (not an investor), founded 1996, HQ Chevy Chase, MD; diverse branded/independent portfolio plus lifestyle division Modus and a restaurant/bar arm
BBA in Hospitality Administration, James Madison University
