A career spanning luxury, retail and international development
Julie Herreman joins Louis Vuitton after serving as Head of HR at Maison Alaïa, the Richemont-owned fashion house, from March 2023 to October 2026.
Previously, she spent more than eight years at Sandro, from September 2014 to March 2023, as Human Resources Director.
In this role, she supported the brand’s growth, structured recruitment and employee retention policies, contributed to the evolution of commercial organisations and developed HR performance management systems.
Her responsibilities also encompassed talent management, supporting organisational transformation and adapting employment policies to different international markets.
International experience with a strong focus on China
Before joining Sandro, Julie Herreman served as HR Director for Retail Europe at SMCP, the group whose brands include Sandro, Maje and Claudie Pierlot, from April 2013 to September 2014.
She contributed to the establishment of a shared HR platform across the three brands, senior executive recruitment and support for store openings in new countries.
Her international experience was notably developed at Decathlon, where she successively held the following positions:
- International Mobility Director, from September 2009 to September 2011, overseeing international mobility and expatriate assignments for senior executives.
- HR Development Director for China, from October 2011 to February 2013, based in Shanghai, with responsibilities covering recruitment, training, talent development and remuneration policies.
She had previously worked in China in recruitment consultancy and executive search, at Dragonfly Group China and subsequently Aspecto Asia, between 2004 and 2009.
A graduate of IGS in Human Resources, she also studied law at Université Paris Nanterre.
An international HR executive to support Louis Vuitton’s people strategy
The appointment brings to Louis Vuitton an executive with more than twenty years of experience in human resources, recruitment and organisational development, alongside extensive knowledge of international retail and luxury environments.
Her arrival within the teams led by Emmanuelle Favre-Ray comes at a time when attracting and retaining talent, international mobility and supporting organisational transformation are fundamental challenges for the sector.
Her experience across luxury fashion houses, international retail networks and cross-cultural management makes her background particularly relevant to the HR challenges facing a Maison operating across numerous markets.
