The Lancaster Landmark Hotel Company has announced its repositioning under a new brand, The Landmark Collection, bringing six properties together under a unified hospitality identity. The change marks a significant strategic shift for this family-owned group, which is evolving from a traditional hotel operating company into a broader hospitality management and development platform, encompassing landmark hotels, boutique addresses, serviced residences and wellness destinations, while preserving each property’s individual character.
The newly unified collection comprises The Landmark London, Royal Lancaster London, 15 Basil Street and Hotel Indigo London K West Shepherd’s Bush in the United Kingdom, alongside The Landmark Bangkok and Lancaster Bangkok in Thailand. Together, these properties give the group a diverse portfolio spanning two major international hospitality markets, ranging from heritage luxury and contemporary lifestyle hospitality to refined residences and urban hotels.
In moving from The Lancaster Landmark Hotel Company to The Landmark Collection, the group presents itself as a more cohesive platform, underpinned by shared values, combined operational strength and long-term growth ambitions. The new name also provides a simpler, more flexible structure for future development, while preserving each hotel’s independent identity, local culture and distinct guest experience.
Wellness stands as one of the group’s most important unifying themes, with a substantial spa portfolio operating at scale across both London and Bangkok, offering expert-led treatments. This lifestyle dimension helps connect the group’s different properties through a shared approach to holistic luxury.
“The launch of The Landmark Collection allows us to present ourselves as a unified, more powerful entity while still preserving each property’s individuality,” Fergus Stewart, the group’s CEO, told the press. He noted that this scalable platform is designed to streamline operations and improve guest service, while offering a broader, more diverse selection of properties to a wider audience
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The group’s family roots remain central to its identity: The Landmark Collection was born from the involvement of the Sihanatkathakul family, whose hospitality interests have shaped a portfolio spanning heritage properties, contemporary hotels, residences and wellness destinations. This family foundation gives the group a long-term perspective as it enters this new phase of development.
The Landmark Collection positions itself as the foundation for a growth strategy, with plans for further hotel and serviced residence acquisitions, both in the UK and internationally, alongside the development of a collective loyalty programme designed to strengthen guest retention across the portfolio.
At a Glance
The Landmark Collection
The Lancaster Landmark Hotel Company rebrands as The Landmark Collection
Unifies 6 properties: The Landmark London, Royal Lancaster London, 15 Basil Street, Hotel Indigo London K West Shepherd’s Bush, The Landmark Bangkok, Lancaster Bangkok
Family-owned by the Sihanatkathakul family
Shift from hotel operator to multi-sector hospitality management and development platform
Plans include further hotel and serviced apartment acquisitions and a collective loyalty programme
CEO: Fergus Stewart
