PRISM, OYO’s parent company currently preparing for its initial public offering, announces the expansion of its premium hotel portfolio in the UK with the addition of 40 properties, including 16 Sunday Hotels and 24 Belvilla properties. The company plans to renovate these hotels while drawing on technology developed in India to strengthen its presence in the premium segment across the UK, Europe, the Middle East and the United States.
This development reflects PRISM’s strategy of moving beyond its historic focus on budget accommodation to build a stronger presence in the premium hotel segment, ahead of its planned IPO. As global tourism demand continues to recover, this move positions PRISM to accelerate its international growth while showcasing Indian technological capabilities on a global scale.
🔗 Also on LTH: World | OYO reinvents itself and becomes PRISM: a new chapter for the global hospitality giant
At a Glance
PRISM (OYO) — UK Premium Portfolio Expansion
40 hotels added to PRISM’s UK premium portfolio: 16 Sunday Hotels and 24 Belvilla properties
Refurbishment planned, leveraging India-built technology across UK, Europe, Middle East and US operations
Part of PRISM’s shift beyond budget stays toward the premium segment, ahead of its planned IPO
Builds on PRISM’s recent Sunday Hotels expansion in Germany (24 properties, portfolio to 35)
