Appointment, USA | Vladimir Anokhin appointed Chief Strategy & Transformation Officer at Marriott Vacations Worldwide

HeadlinesPersonnel Moves

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The Hospitality Tribune
par The Hospitality Tribune
Vladimir Anokhin @ credit Marriott Vacations
Vladimir Anokhin @ credit Marriott Vacations
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Marriott Vacations Worldwide Corporation (NYSE: VAC) announces the appointment of Vladimir “Vlad” Anokhin as Chief Strategy & Transformation Officer. Reporting to CEO Matt Avril, he joins the Group’s Executive Leadership Team and will lead transformation initiatives, data analytics, broader AI adoption and product development.

Matthew E. Avril @ credit Marriott Vacations Worldwide
Matthew E. Avril @ credit Marriott Vacations Worldwide

Matt Avril noted that Vladimir Anokhin brings a rare combination of hospitality experience and operational leadership, backed by a strong track record of results, as the Group looks to strengthen alignment across its various disciplines to better serve owners and members.

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Vladimir Anokhin has held leadership positions in hospitality, vacation ownership and financial services. He most recently served as Chief Strategy Officer at Invited Clubs, the largest owner and operator of private golf and country clubs, where he helped strengthen the company’s analytics, technology and performance capabilities. He previously held the roles of Chief of Staff and Global Head of Product Development at Diamond Resorts. Earlier in his career, he worked in investment banking with a focus on real estate, lodging and leisure, notably advising on the sale of Vistana Signature Experiences to Interval Leisure Group in 2015.

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“MVW has an exceptional brand portfolio, talented associates and a strong foundation to continue growing,” said Vladimir Anokhin, who intends to help strengthen the business, improve the owner experience and support the company’s next chapter alongside the Group’s leadership teams and associates worldwide.

===AT_A_GLANCE===

At a Glance

Marriott Vacations Worldwide

New Chief Strategy & Transformation Officer: Vladimir “Vlad” Anokhin

Reports to: Matt Avril, CEO; joins the Executive Leadership Team

Remit: transformation initiatives, data analytics, AI adoption, product development

Previously: Chief Strategy Officer, Invited Clubs

Earlier: Chief of Staff & Global Head of Product Development, Diamond Resorts; investment banking roles in real estate, lodging and leisure

MVW scale: 120 vacation ownership resorts, ~700,000 owner families, 3,200+ affiliated resorts in 90+ countries

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