Following Bénédicte di Geronimo’s (President of the CMT since 2021) decision to step down as President of the Comité Martiniquais du Tourisme (CMT), the President of the Executive Council of the Collectivité Territoriale de Martinique (CTM), Serge Letchimy, has entrusted the presidency of the body to Alexandre Ventadour, a territorial councillor.
According to the local authority’s statement, the choice of Alexandre Ventadour followed naturally from the responsibilities he already holds in economic development, attractiveness, tourism and ecological transitions. The appointment is intended to ensure continuity and consolidate the strategy pursued in recent years on behalf of the Martinique destination. Serge Letchimy wished the new President every success in carrying out these new responsibilities on behalf of Martinique.
Alexandre Ventadour is a territorial councillor and currently chairs several strategic CTM committees: the Attractiveness, Economic Development, Digital, Tourism and Ecological Transitions Committee (ADNUT), which he has led since July 2021, and the Ecological and Energy Transitions, Climate Change and Pollution Committee (TEEPMC), which he has chaired since November 2023. He has also chaired the economic development agency Martinique Développement since September 2021, responsible for supporting the territory’s endogenous economic development and attractiveness.
Before entering territorial politics, Alexandre Ventadour built a decade-long career in digital advertising sales in mainland France, as Client Director at Yahoo! and then Facebook, between 2005 and 2015, serving around a hundred clients including Publicis, Adidas, Company Générale, Renault Nissan and Sony. In 2016, he founded the Complay group in Fort-de-France, the first consultancy dedicated to the digital transformation of businesses based on island territories, which he led as CEO until 2021, before continuing as Director of Consulting at the Noviseas group until 2022. His earliest professional experience dates back to 2002-2005, when he led Showcase 972, a Martinique-based event communications agency targeting the 18-25 age group. He holds a BTS in Sales Management from ISCA and a Master 1 in Advertising from the Media Institute.
===AT_A_GLANCE===
At a Glance
Comité Martiniquais du Tourisme – New appointment: Alexandre Ventadour, President (effective July 17, 2026) – Appointed by: Serge Letchimy, President of the CTM Executive Council – Succeeds: Bénédicte di Geronimo (resigned) – Current CTM roles: President, ADNUT Commission (since 2021); President, TEEPMC Commission (since 2023); President, Martinique Développement (since 2021) – Prior career: Client Director at Yahoo! (2005–2010) and Facebook (2010–2015); founder & CEO, Complay digital transformation group (2016–2021) – Education: BTS Action commerciale (ISCA); M1 Publicité (Media Institute) – Stated aim: continuity in Martinique’s tourism destination strategy
