United Arab Emirates | Millennium & Copthorne MENAT* unveils a 29-project pipeline

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360° Hospitality News Round-up, 24 October 2026 | From Narbonne to Istanbul, via Rome, Berlin and Miami

🔎 Today's trend: Hospitality is reinventing itself through luxury mobility, property conversions and asset value enhancement. Château L'Hospitalet appoints a new General Manager, La Dolce Vita Orient Express makes its inaugural journey from Rome to Istanbul, Experimental opens on Via Veneto, and Bob W converts Berlin offices into accommodation. Meanwhile, Pandox strengthens its asset management capabilities and Athens continues to attract hotel investors.

Spain | Hilton Opens Casa Verbena Madrid, the First European Property in Its Outset Collection

Hilton has announced the opening of Casa Verbena Madrid, a 45-room hotel on Calle de Preciados in the heart of the Spanish capital. Operated by Arte Hoteles and designed by Madrid-born interior designer Lorenzo Castillo, the property marks the European debut of Outset Collection by Hilton. Through this new brand, the US hotel group aims to strengthen its position in the independent hotel segment, combining distinctive local identities with access to its global distribution network and Hilton Honors loyalty programme.

Switzerland | Ultima Capital Rebrands Two Gstaad Properties as Fouquet’s While Retaining Full Ownership

Marking its tenth anniversary, Ultima Capital has announced a new phase in its partnership with Groupe Barrière. From 4 December 2026, Ultima Hotel Gstaad and Ultima Promenade Gstaad will operate under the Fouquet's Gstaad brand. The Swiss real estate company, listed on BX Swiss, will retain full ownership of both assets and their existing management. The agreement illustrates how partnerships with international hotel brands can enhance the value of luxury hospitality properties without requiring their owners to dispose of their real estate.

Switzerland | Barrière to Open Fouquet’s Gstaad on 4 December at Former Ultima Property

Barrière has announced the opening of Fouquet's Gstaad on 4 December 2026, in the heart of the Swiss Alps. Following Mykonos, this sixth property in the Fouquet's collection confirms the French group's international development strategy. With just 33 bedrooms across suites and apartments, a 1,500 sq m private chalet, a spa exceeding 800 sq m and a culinary collaboration with Zuma, the property is positioning itself around highly personalised hospitality in one of Europe's most exclusive Alpine resorts.

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