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360°: global hospitality news round-up, 9 October 2026 | From Barcelona to Bangkok via Brazzaville and Rehoboth Beach
🔎 Trend of the day: AI, the new engine of hotel performance. From conversational distribution to real-time pricing, industry players are embedding artificial intelligence at the heart of their value chain, from booking through to profitability management.
Development
2030, United Kingdom | Virgin orders 12 high-speed trains from Alstom to challenge Eurostar on cross-Channel routes
Virgin has placed a firm order with Alstom for 12 Avelia Stream high-speed trainsets, worth between €650 million and €700 million. The operator plans 13 daily return services between Paris and London from 2030, before extending its offer to Brussels and Amsterdam. It thus becomes Eurostar's first competitor since the Channel Tunnel opened, with an onboard experience inspired by Virgin Atlantic, Virgin Voyages and Virgin Hotels.
Explorer
Development
Caribbean, October 2026 | Westgate Resorts Enters the Bahamas with the Opening of Westgate Bimini Bay
US timeshare operator Westgate Resorts has announced the opening of Westgate Bimini Bay, its first Caribbean destination, on the island of North Bimini in the Bahamas, less than 80 kilometres from the Florida coast. The new property marks a strategic step in the group's development beyond North America. Bookings are open for arrivals from 1 October 2026.
Development
Türkiye | Hilton Istanbul Airport Opens: The Group’s 100th Hotel in the Country
Hilton has today inaugurated Hilton Istanbul Airport, a 485-room property located just steps from Istanbul Airport. The first internationally branded hotel to be built on Turkish airport grounds, it marks the group's 100th hotel in the country and underlines its growing momentum in this strategic market.
Development
Project, Saudi Arabia | Sports Boulevard signs third fund worth €161 million for luxury hotel in Riyadh
Sports Boulevard Development Company has signed an agreement with Rikaz Properties to establish its third real estate investment fund, worth over €161 million (SAR 700 million). The vehicle will finance a five-star hotel within Urban Wadi, a mixed-use destination of the giant Sports Boulevard project in Riyadh. The deal illustrates the growing momentum of the public-private partnership model championed by the Saudi capital under Vision 2030.
Development
Immersive Hospitality, UK | Elysium Retreats Prepares Portfolio Rollout with 12 New UK Destinations
A subsidiary of the Sight Acre Group, Elysium Retreats plans to grow its portfolio by up to 12 additional destinations across the UK over the next two years. The growth programme, driven by acquisitions, refurbishments and new-builds, is underpinned by a recently strengthened operational team following the arrival of Matt Pressman as Operations Director.
Headlines
USA | Airbnb strengthens its hotel strategy and adds more than 75 Lark boutique hotels to its platform
On 4 August 2026, Airbnb announced a distribution agreement with Lark Hotels, a US boutique hotel operator, bringing more than 75 properties onto its platform. The deal confirms the hotel pivot the Californian company has pursued since the spring, as independent hoteliers look to diversify their distribution channels in the face of the major online travel agencies.
Development
Italy, 2028 | Meliá Hotels International signs its first hotel in Lerici, on the Italian Riviera
Meliá Hotels International has announced the signing of a new The Meliá Collection hotel in Lerici, on the Ligurian Riviera, under a franchise agreement with SoGes Group. The 80-to-90-room property will mark the group's first foothold on this stretch of coastline and become its 18th hotel in Italy, with opening scheduled within 24 months.
Development
Opening 2027, Malaysia | In Sabah, Minor Hotels Announces Avani Kota Kinabalu, the Brand’s First Hotel
Minor Hotels has announced Avani Kota Kinabalu, a 352-room lifestyle hotel due to open in the first quarter of 2027 in Sabah, East Malaysia. Set within the The Logg Luyang development led by KTI Landmark, the property marks the Avani brand's debut in the destination and strengthens the group's portfolio in the country.
Development
USA | HHM Hotels Strengthens Its Presence in Florida and Philadelphia with the Integration of Wurzak Hotel Group
HHM Hotels has announced a strategic combination with Wurzak Hotel Group, which joins its management platform with eleven hotels located in Florida and the US Mid-Atlantic. The deal, unveiled on 11 August 2026 in Philadelphia, does not change ownership of the properties but transfers their management to HHM Hotels, extending a professional relationship between the two groups that dates back more than thirty years.
Development
Opening, Romania | Accor opens its first Mercure in Oradea
Accor has announced the opening of the Mercure Oradea, the brand's first hotel in this city in western Romania, representing an investment of around EUR 15 million. The 90-room property, operated under franchise by Grand Hotel West, strengthens the group's presence in the country and connects Oradea to the international travel circuit.
Development
Opening Late 2026, Saudi Arabia | IHG Signs Riyadh’s First Noted Collection Hotel in the Middle East
IHG Hotels & Resorts has signed a franchise agreement with Morina Development & Investment Co. LLC to convert a 107-room hotel in Riyadh under the Noted Collection banner. Expected to open by the end of 2026, this marks the brand's first foray into the Middle East and underlines Saudi Arabia's strategic role in the group's development.
Development
Q1 2027, Germany | “Hotel Palace Berlin” set to become Hyatt Regency Palace Berlin
Hyatt has announced the integration of Hotel Palace Berlin, a historic property in City West, which will become Hyatt Regency Palace Berlin from the first quarter of 2027. The move strengthens the group's positioning in the business and MICE segment of the German capital.
Development
2028, Panama | Accor announces the arrival of Pullman in Panama City, its first premium property in the country
Accor announces the arrival of the Pullman Hotels & Resorts brand in Panama, marking the opening of the Group's very first premium hotel in the country. Due in 2028, the Pullman Panama City will feature 300 rooms, event spaces, coworking, restaurants, wellness areas and a rooftop, in one of Latin America's leading business hubs.
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Business
360°: global hospitality news round-up, 9 October 2026 | From Barcelona to Bangkok via Brazzaville and Rehoboth Beach
🔎 Trend of the day: AI, the new engine of hotel performance. From conversational distribution to real-time pricing, industry players are embedding artificial intelligence at the heart of their value chain, from booking through to profitability management.
Personnel Moves
Hong Kong, China | Conor Hadlington appointed General Manager of Conrad Hong Kong
Hilton has entrusted the general management of Conrad Hong Kong to Conor Hadlington, who took up the post on 28 September 2026. A veteran of Mandarin Oriental, InterContinental and Shangri-La, the British executive now oversees operations, commercial strategy and the delivery of brand standards at the 513-room hotel in Pacific Place, in the Admiralty district.
Business
US | Braemar Hotels & Resorts sells Four Seasons Resort Scottsdale for €318m and completes its exit from Ashford
Braemar Hotels & Resorts (NYSE: BHR) has signed a definitive agreement to sell the Four Seasons Resort Scottsdale, in Arizona, for $372 million (around €318m). Closing is expected on 22 October 2026. The Dallas-based listed REIT is using the proceeds to fund its separation from Ashford Inc. and will become a self-managed REIT focused on seven luxury hotels in the United States and the Caribbean.
Personnel Moves
Governance, Singapore | Chin Fen Eu to step down as CEO of Frasers Hospitality as the group reorganises its governance
Frasers Property Limited has announced the departure of Chin Fen Eu, CEO of Frasers Hospitality, effective 1 January 2027. The Singapore-based group is using the transition to split the governance of its hospitality arm between operations, entrusted to Chew Hang Song, and investment, placed under the responsibility of Eric Gan.




