More than 40 projects in development, with ten openings expected in 2027
Hyatt Hotels Corporation is continuing its development in Canada, a market where its portfolio of operating hotels has quadrupled in less than a decade.
In a statement published on 28 October 2026, the group announced a pipeline of more than 40 hotel projects, including ten properties scheduled to open in 2027.
If this timetable is achieved, 2027 will represent a record year for Hyatt hotel openings in Canada.
However, the group has not disclosed the total number of rooms represented by the pipeline or the breakdown between new-build developments and conversions.
This momentum is supported by a diversification of brands and operating formats, with particular attention to the requirements of owners and developers.
Julienne Smith, Head of Americas Growth at Hyatt, highlights the strength of the group’s relationships with owners, the breadth of its brand portfolio and the flexibility of its development models.
Meanwhile, Scott Richer, Head of Growth, Canada, emphasises the group’s intention to strengthen these partnerships ahead of what is expected to be a particularly active year in 2027.
Park Hyatt Vancouver: luxury as a strategic foothold on the West Coast
Among the announced projects is the future Park Hyatt Vancouver, which is expected to become a significant presence for the luxury brand in Western Canada.
The property will complement the existing Park Hyatt Toronto in Eastern Canada.
Hyatt therefore intends to establish two Park Hyatt properties in the country’s principal international gateways.
The announcement does not specify the room count or opening timetable for the future Vancouver property.
Nevertheless, the development reflects the group’s ambition to strengthen its presence in the luxury segment across Canada’s major metropolitan markets.
Several recent openings have also contributed to the expansion of its national portfolio:
- The Clayfield, The Unbound Collection by Hyatt, in Niagara-on-the-Lake, Ontario;
- Hyatt Place Vancouver / Metrotown, in Burnaby, British Columbia;
- Hyatt Regency Niagara Falls Fallsview, in Niagara Falls, Ontario;
- Hyatt House Thunder Bay, in Thunder Bay, Ontario.
These properties illustrate Hyatt’s expansion across markets with different characteristics, encompassing tourism destinations, metropolitan areas and regional cities.
Unscripted by Hyatt: two Haida-owned hotels to join the network
One of the most distinctive announcements concerns the introduction of Unscripted by Hyatt to Canada.
The group has entered into a collaboration with Haida Enterprise Corporation, the economic development organisation of the Haida Nation, to bring two properties located in the Haida Gwaii archipelago, British Columbia, into its network.
The hotels are Haida House at Tllaal, in Tlell, and Ocean House at Tlaga Gawtlaas, in Old Massett, both located on Graham Island.
Their integration will mark the Canadian debut of Unscripted by Hyatt, a collection designed for independent hotels seeking access to an international group’s commercial network and loyalty programme while retaining their own identity.
According to Leticia Hill, CEO of Haida Enterprise Corporation, the collaboration is intended to introduce these destinations to a wider audience without compromising the properties’ Haida ownership or cultural identity.
This approach provides an example of development based on commercial affiliation rather than the standardisation of the hotel product.
It is also relevant to independent owners seeking access to international distribution without relinquishing their property’s distinctive positioning.
Hyatt Select and Hyatt Studios target secondary markets
Hyatt’s Canadian strategy also involves introducing two brands in the upper-midscale segment: Hyatt Select and Hyatt Studios.
The former primarily targets conversions of existing properties, with a model designed for secondary and tertiary markets.
Hyatt Select Kingston, in Ontario, is expected to open before the end of 2026, marking the brand’s Canadian debut.
In 2027, Hyatt also plans to open a dual-branded development in Prince Albert, Saskatchewan, combining Hyatt Select and Hyatt Studios.
This development will introduce Hyatt Studios to the Canadian market.
Unlike Hyatt Select, which is primarily focused on conversions, Hyatt Studios is designed for extended stays, offering apartment-style suites equipped with kitchens.
Combining the two brands within a single real estate development makes it possible to serve different customer segments and lengths of stay.
It also demonstrates the group’s interest in cities outside the major established hotel markets.
This strategy reflects the approach recently outlined by Hyatt in the United States, where the group is focusing on conversions, optimised prototypes and financing solutions tailored to owners.
LTH Analysis | A multi-brand strategy to capture a broader range of real estate projects
Hyatt’s development in Canada illustrates an important evolution in the strategies of major international hotel chains.
Growth no longer depends solely on introducing established brands into leading tourism destinations or metropolitan markets.
It increasingly relies on the ability to offer owners different solutions according to the nature of their assets, local market conditions and investment strategies.
In Canada, Hyatt is deploying several complementary development approaches.
Park Hyatt addresses the luxury segment in major international cities.
Unscripted by Hyatt provides an affiliation route for independent properties seeking to preserve their identity while benefiting from an international commercial platform.
Hyatt Select targets conversion opportunities, with development requirements adapted to smaller markets.
Hyatt Studios, meanwhile, addresses the specific requirements of extended-stay accommodation, a segment whose economic model depends in part on average length of stay and an appropriately structured operating model.
This diversification enables Hyatt to broaden its potential market among hotel owners and investors.
It forms part of a strategy already examined by LTH, particularly following Julienne Smith’s appointment to lead Hyatt’s development across the Americas.
For owners, the challenge lies in selecting the brand and business model best suited to their assets.
A conversion under Hyatt Select does not involve the same capital requirements as a newly built luxury hotel, while affiliation with Unscripted by Hyatt follows a different approach centred on preserving identity and ownership.
The success of this strategy will therefore depend on the group’s ability to convert its pipeline into actual openings, while also demonstrating the economic relevance of each brand in its respective market.
The announcement provides no details of the investment amounts committed, the contractual arrangements for the various projects or the projected profitability of the announced properties.
Such information would be necessary to assess more precisely how risks are allocated between Hyatt, developers and owners.
The collaboration with Haida Enterprise Corporation also has a particular dimension: it demonstrates the possibility of associating an international hospitality brand with properties whose cultural identity and local ownership are essential components of the project.
Beyond the record number of openings expected in 2027, the real strategic development lies in Hyatt’s ability to offer differentiated development models, ranging from metropolitan luxury hotels to independent properties and secondary markets.
Canada therefore appears to be a proving ground for this multi-brand strategy, in which flexibility becomes a key driver of development among hotel investors.
At a Glance
Group: Hyatt Hotels Corporation.
Market: Canada.
Portfolio growth: Number of operating hotels quadrupled since 2017.
Pipeline: More than 40 hotel projects.
2027 outlook: 10 expected hotel openings, potentially a national record for Hyatt.
Luxury development: Park Hyatt Vancouver, complementing Park Hyatt Toronto.
Independent hospitality: Haida House and Ocean House to join Unscripted by Hyatt while retaining Haida ownership and identity.
Conversions: Hyatt Select Kingston, expected before the end of 2026.
Dual-branded project: Hyatt Select and Hyatt Studios in Prince Albert, Saskatchewan, expected in 2027.
Extended stay: Hyatt Studios to make its Canadian debut.
Investment and room pipeline: Not disclosed.
LTH perspective: A diversified brand strategy combining luxury, independent hotel affiliation, conversions and extended-stay development across primary and secondary Canadian markets.
