World | Preferred Hotels & Resorts Welcomes 10 New Independent Hotels to Its Global Portfolio

Publié le

spot_img
Article top ad ☟

Preferred Hotels & Resorts has announced the integration of 10 new member properties into its global portfolio between 1 April and 30 June 2026. This latest wave of additions follows on from the 20 hotels added in the first quarter of 2026, confirming a sustained pace of growth since the start of the year.

The new addresses span a wide range of destinations, from Bali to the US Virgin Islands, via Kenya, Belgium, Portugal, Italy, Ireland and the United Arab Emirates. This geographic spread confirms the diversification strategy already seen with the 21 hotels added in the fourth quarter of 2025.

Inline article ad ☟

Experiences Rooted in Their Territory

“As travellers continue to seek more enriching and personalised ways to explore the world, we are proud to welcome these exceptional independent properties into our global portfolio,” said Lindsey Ueberroth, President and CEO of Preferred Hotels & Resorts. “Each one reflects a strong identity and genuine local roots, whether through thoughtful design, immersive cultural connections, innovative wellness offerings or exceptional service.”

In the US Virgin Islands, The Botany will open this winter within the Botany Bay reserve, spread across 121 hectares at the secluded western tip of St. Thomas. The property, part of the L.V.X. Collection, will offer 20 villa-style accommodations with views over turquoise waters, two swimming pools and a dining concept centred on contemporary Caribbean cuisine.

In Bali, The Meru Sanur also joins the L.V.X. Collection, with 184 suites located in “The Sanur,” Indonesia’s first special economic zone dedicated to health tourism. The property is anchored by its Taru Pramana spa, whose treatments draw on traditional Balinese healing practices.

Kenya and Europe Round Out the Portfolio

In Kenya’s Masai Mara National Reserve, Ilora Retreats joins the Lifestyle Collection. This intimate safari camp spans 12.1 hectares of protected wilderness and comprises just 14 tented suites, with daily safaris and a cultural exchange programme with the local Maasai community.

In Belgium, Via Antwerp also joins the Lifestyle Collection in the Art Nouveau district of Zurenborg, in Antwerp. The 176-room and suite property is built around a continuous cultural programme, including exhibitions and concerts, along with a Mediterranean restaurant popular with both hotel guests and local residents.

Inline article ad 1 ☟
Cover ad 2

In Lisbon, MYTHIC SANA Downtown Suites joins the Legend Collection with 48 rooms and suites housed in a restored historic building in the Baixa Pombalina district. Portugal thus confirms its appeal for upscale independent hospitality, a trend already seen with the Six Senses Comporta project, planned near the Portuguese capital.

Five further properties complete this wave of additions: Montebelo Vista Alegre Lisboa Chiado Hotel and San Clemente Palace Venice, both joining the Legend Collection; Teatro Luxury Apartments – Starhotels Collezione in Florence, joining Preferred Residences; Le Victoria Killarney in Ireland, joining the Lifestyle Collection; and Wynn Al Marjan Island in the United Arab Emirates, also joining the Legend Collection.

🔗 Also on LTH: Preferred Hotels & Resorts had already welcomed 14 new properties in the third quarter of 2025

A Strengthened Loyalty Programme

Some of these new members participate in the I Prefer Hotel Rewards programme, which has more than 6 million members enrolled worldwide. For a limited time, stays at any of these properties qualify for 2,500 bonus points, for any booking made before 30 September 2026 and a stay completed before 31 December 2026.

Travel agencies can book these properties via the GDS using chain codes “PH” and “PV”. Preferred Hotels & Resorts also continues its policy of welcoming hotel owners and operators wishing to retain or gain their independence, via its dedicated “Freedom” offering.

Founded in 1968, Preferred Hotels & Resorts today represents more than 625 hotels, resorts, residences and hotel groups across 80 countries. The brand, managed by Preferred Hotel Group, relies on an integrated quality assurance programme to select the properties that join its various collections.

At a Glance

Preferred Hotels & Resorts adds 10 new member properties in Q2 2026

10 new hotels joined the global portfolio between April 1 and June 30, 2026

New destinations include Bali, Kenya, Belgium, Portugal, Italy, Ireland, the US Virgin Islands and the UAE

Key openings: The Botany (St. Thomas), The Meru Sanur (Bali), Ilora Retreats (Masai Mara), Via Antwerp (Antwerp), MYTHIC SANA Downtown Suites (Lisbon)

I Prefer Hotel Rewards members earn 2,500 bonus points on eligible stays through December 31, 2026

Portfolio now exceeds 625 properties across 80 countries

Bottom article ad ☟

À la une

2028, United Kingdom | Hilton Signs London Bridge Hotel, Tapestry Collection by Hilton, the Brand’s First Property in the British Capital

Hilton has announced the signing of the London Bridge Hotel, which will join the lifestyle brand Tapestry Collection by Hilton under a franchise agreement with Gama Holdings. The 153-room property, located immediately adjacent to London Bridge station, is set to open in early 2028 following a transformation representing an investment of more than €14 million. The signing marks Tapestry Collection by Hilton's debut in the British capital and brings the number of Hilton brands present in London to nine.

Vietnam | IHG and Alphanam Group sign first InterContinental branded residences in Sapa

IHG Hotels & Resorts and Vietnamese developer Alphanam Group announced on 8 September 2026 the launch of The Residences at InterContinental Sapa Resort, the first residential project under the InterContinental flag in Northwest Vietnam. Located in the Muong Hoa valley, Lao Cai province, the 79-villa development strengthens the British group's presence in the branded residences segment, one of the most active growth drivers in Southeast Asian hospitality.

Lausanne, Switzerland | Clara Muller Appointed Senior Director of Development at Sophos Hotels

Sophos Hotels has announced the arrival of Clara Muller as Senior Director of Development, based in Lausanne, effective 1 September 2026. The executive will lead the group's development department, supported by Louis Finders, promoted at the same time to Director of Development & Feasibility. The dual move restructures Sophos Hotels' development team at a pivotal moment in its growth.

Operator, USA | Elizabeth Herzberg appointed Senior Vice President, Development at PM Hotel Group

Elizabeth Herzberg joined PM Hotel Group in May 2026 as Senior Vice President, Development. She arrives after more than seven years at Mint House, the hotel brand she helped guide through its acquisition by Kasa in early 2026. The appointment strengthens the development team at the US hotel management group.

Mouvements