PURO Hotels announces a change to its governance, presented by the Group as a continuation of its development. Since the start of August, Przemek Wieczorek has taken on the role of Chief Executive Officer of PURO Hotels and PURO Hotell Holding AS. With the company since its earliest days, he has been part of its growth from the outset, and his experience and deep knowledge of the business are expected to ensure continuity in the brand’s growth trajectory.
Rune Askevold, who led the company as CEO and created the PURO brand, takes on the role of Global Head of Hospitality. He will now focus on designing exceptional hotel experiences, interior design and architecture, brand strategy, art, as well as the development of new hotel and dining concepts. He remains a valuable partner to the leadership team, closely involved in the company’s next steps.
Hans Grønnestad also takes on a new role within PURO Hotell Holding AS, joining the Supervisory Board as Co-Chairman, while continuing to contribute to the brand’s long-term development. He previously led PURO Hotell Holding AS as Chief Executive Officer from January 2012, a position he held for more than fourteen years, following training in accounting at the Norwegian School of Economics and Business Administration.
PURO Hotels is a Polish boutique hotel brand, recognised for its contemporary design, consistent city-centre locations and roots in historic districts, notably in Krakow, Poznań, Warsaw and Wrocław in Poland, as well as Palma de Mallorca in Spain. Puro Hotels, 8 hotels across Poland and 2 more to be opened in Budapest and Prague.
At a Glance
PURO Hotels — Governance change – New CEO: Przemek Wieczorek, PURO Hotels & PURO Hotell Holding AS (effective August 2026) – Rune Askevold (former CEO, brand founder): new role as Global Head of Hospitality – Hans Grønnestad (former CEO, PURO Hotell Holding AS since Jan. 2012): joins Supervisory Board as Co-Chairman – Brand: Polish boutique hotel chain
