Adagio, Europe’s leading aparthotel operator, has announced the renewal of its partnership with the London Stadium, as the group deepens its ties with major sporting and entertainment events in the British capital.
A partnership renewed since 2022
The collaboration between Adagio and the London Stadium, in place since 2022, offers accommodation solutions for spectators, event professionals, teams and partners attending events held at the east London venue.
Adagio currently operates four aparthotels across Greater London, including Aparthotel Adagio London Stratford, located less than a 15-minute walk from the London Stadium. The group had already strengthened its presence in the British capital with the opening of the Adagio Original London City East, its fourth property in the capital.
The London Stadium, an iconic east London venue
Originally built for the London 2012 Olympic Games, the London Stadium hosts West Ham United’s home matches, athletics events organised by UK Athletics, international sporting fixtures and major concerts.
New benefits for visitors and greater brand visibility
Under the renewed agreement, visitors will be able to book their accommodation directly while planning their visit, including at the point of ticket purchase. Preferential rates will also be offered via the London Stadium website, with an exclusive 10% discount at Aparthotel Adagio London Stratford.
In return, Adagio will benefit from increased visibility across the stadium’s digital platforms and communications, as well as at certain locations within the venue itself. The partnership forms part of the group’s FIRST 2030 strategic plan, which aims to build relationships with cultural, sporting and economic organisations in the destinations where the brand is present. Adagio previously illustrated this roadmap with the signing of a strategic partnership with the Sergic group for the management of nine properties in France.
At a glance by The Hospitality Tribune
Adagio renews partnership with London Stadium
Partnership in place since 2022, now renewed
Adagio operates 4 aparthotels in Greater London, incl. Adagio London Stratford (15-min walk from the venue)
New agreement: direct accommodation booking during ticket purchase, 10% discount at Adagio London Stratford
Adagio to gain increased visibility across London Stadium’s digital platforms and on-site locations
Part of Adagio’s FIRST 2030 strategy to develop ties with cultural and sporting organisations
London Stadium: built for London 2012, hosts West Ham United, UK Athletics and major concerts
