A general manager appointed one year before opening
Lorenz Maurer has been appointed General Manager of the forthcoming The Alpinist, a five-star hotel under development in Andermatt, in the Swiss canton of Uri.
He is scheduled to take up his position in December 2026, one year ahead of the hotel’s planned opening in December 2027.
This pre-opening period will be a crucial stage in preparing the property for operations, including establishing its operational structure, assembling the team and implementing service standards.
Detailed information about the hotel, including its accommodation capacity and investment amount, has not been disclosed.
Recent experience in Swiss alpine hospitality
Since September 2023, Lorenz Maurer has served as Area General Manager at Beaumier Grand Hotel Belvédère in Wengen, in the Bernese Oberland.
He previously managed The Cambrian Adelboden from January 2022 to September 2023.
This 71-room-and-suite property, known for its contemporary positioning and wellness offering, enabled him to further develop his experience in upscale hospitality within an alpine destination.
These two appointments provide professional continuity with his forthcoming role in Andermatt, another Swiss mountain destination investing in the development of its tourism and hotel offering.
An international career spanning the United States, Germany and Switzerland
Before returning to the Swiss hotel industry, Lorenz Maurer held several senior operational positions within international hospitality groups.
Between 2019 and 2021, he served as Director of Operations for NinetyNine Hotels, part of Centro Hotel Group, in the Hamburg region.
He had previously been Director of Hotel Operations at 25hours Hotels between May 2018 and April 2019.
In the United States, he notably held the position of General Manager at Proper Hospitality in San Francisco from September 2016 to February 2018.
His career also includes almost nine years with Joie de Vivre Hotels / Two Roads Hospitality, where he held several senior management positions, including Area Managing Director in San Francisco and General Manager of The Epiphany Hotel Palo Alto.
He had previously managed several California properties, including Hotel Rex in San Francisco and Acqua Hotel in Mill Valley.
His early hospitality experience dates back to the beginning of the 2000s, notably at the Westin Palo Alto, Sheraton Palo Alto and Mövenpick Hotels & Resorts in Zurich.
The Alpinist: an experienced operations executive entrusted with the pre-opening phase
Lorenz Maurer’s appointment comes at a pivotal stage in the development of The Alpinist.
The selection of an executive with experience in both international lifestyle hospitality and Swiss alpine properties appears consistent with the operational requirements of a forthcoming five-star mountain resort hotel.
Preparing to open a property in this segment involves defining its service positioning, recruiting and training teams, and coordinating operations ahead of welcoming its first guests.
With his appointment scheduled twelve months before opening, Lorenz Maurer will have a dedicated preparation period to oversee the new property’s transition into operation.
At a Glance
Appointment: Lorenz Maurer has been named General Manager of The Alpinist in Andermatt, Switzerland.
Pre-opening: He is scheduled to take up his position in December 2026.
Hotel opening: The five-star property is expected to open in December 2027.
Current role: Area General Manager at Beaumier in Wengen since September 2023.
Previous experience: The Cambrian Adelboden, NinetyNine Hotels, 25hours Hotels, Proper Hospitality and Joie de Vivre Hotels.
Background: International hotel operations and management experience across Switzerland, Germany and the United States.
