Novotel has announced the launch of its first Longevity Week, a global awareness campaign centred on everyday wellbeing habits, running from 7 to 13 September 2026 across more than 630 hotels under the brand. The initiative draws on a study of 13,000 consumers across twelve countries and brings together a collective of experts and athletes known as the Novotel 37 Collective. It marks a further step in wellbeing's rise as a key differentiator for Accor's mid-scale brand.

Saudi sovereign wealth fund PIF, via its subsidiary Qiddiya Investment, signs an agreement with the Élysée to revive the site of the former Mirapolis theme park, with a hotel and residential component to support the operation.

IHG Hotels & Resorts has announced the signing of a 14-hotel portfolio in Kyoto with GCP Hospitality, the hospitality arm of Gaw Capital Group, totalling 1,063 rooms. The deal, one of the largest hotel conversions ever undertaken in Japan, will predominantly carry the Garner brand and further cement IHG's position in the former imperial capital.

Four Seasons Yachts has partnered with Lanserhof to launch The Lanserhof Reset, a first-of-its-kind longevity programme offered aboard Four Seasons I during its transatlantic crossing from 8 to 16 November 2026. The initiative accompanies the yacht's transition from the Mediterranean to the Caribbean and marks a new step in the brand's wellness positioning at sea.

British luxury villa rental specialist CV Villas has announced the strengthening of its operations in Ireland, with commercial agreements signed with four of the country's travel agency networks. This expansion, under way since June 2025, responds to demand identified by the operator's commercial teams for a premium offering backed by full financial protection.

BNW Developments and Wyndham Hotels & Resorts announced on 3 August 2026 the signing of Dolce Residences Ras Al Khaimah, on Al Marjan Island. The 93-unit residential project marks the global launch of the Dolce Residences by Wyndham brand, with delivery scheduled for the fourth quarter of 2028. The signing illustrates the acceleration of Wyndham's branded residences strategy in the EMEA region and confirms Al Marjan Island's rising profile as a hospitality and residential investment destination.

The US group partners with SIIC to bring an unprecedented urban interpretation of its most exclusive brand to the North Bund.

The group is rolling out its loyalty strategy across a fast-developing all-inclusive segment in Mexico and the Caribbean, with stays available from 51,000 points

BWH Hotels continues to grow its boutique brand Aiden by Best Western, which has now reached 58 hotels worldwide, with more than 20 additional properties in development. Buoyed by recent openings in Germany, Thailand and the United States, the brand is also preparing to enter Canada by the end of the year. This momentum confirms investor appetite for the independent lifestyle segment, backed by the strength of BWH Hotels' network and loyalty programme.

Access Point Financial and TMGOC Ventures have co-financed the recapitalisation of the dual-branded Fairmont by Accor and Element by Westin complex in New Orleans to the tune of $120 million (approximately €103 million), via a bridge loan and a preferred equity investment. The scheme, led by local developer Kailas Companies, is the result of converting a former 31-storey office tower in the central business district. The Element opened in February 2026, while the Fairmont is due to follow in autumn 2026.

Chinese hotel group Wanda Hotels & Resorts passed the 300-hotel mark worldwide in August 2026, a milestone confirming its steady rise since its founding in 2007. Backed by a pipeline of more than 500 projects and a presence now spanning over 400 destinations, the group is stepping up its growth in Africa and Southeast Asia while consolidating its footing in the Chinese market.

🔎 Today's trend: hospitality between showcase and backstage. As Lucknow, Amboise and Tokyo celebrate new openings and collaborations, France's restaurant sector faces renewed scrutiny over working conditions in the Big Mamma case.