↑ Willy Suderes, COO of Topotels Hotels & Resorts, and Christopher Hur, CEO of Fusion Hotel Group
Vietnamese hotel group Fusion Hotel Group has announced the integration of Indonesian brands Ayola and Odua, operated by Topotels Hotels & Resorts, into its regional portfolio. The deal covers seven midscale properties spread across several Indonesian cities, including Jakarta, Bandung and Surabaya.
A new stage in Fusion’s regional development
Founded in 2008, Fusion Hotel Group has built its reputation around wellness-oriented hospitality concepts, primarily in Vietnam and Thailand. The group now operates 26 properties across eight brands, spanning urban lifestyle concepts through to branded residences, a segment enjoying strong growth across the Asia-Pacific region.
The addition of Ayola and Odua marks the group’s first structured foray into Indonesia, a market previously absent from its direct portfolio. It forms part of a broader strategy of geographic diversification and expansion in the midscale segment, complementing Fusion’s more upmarket wellness and lifestyle positioning.
Ayola and Odua, two brands well established in Indonesia’s hospitality landscape
Topotels Hotels & Resorts operates the seven hotels under the Ayola and Odua banners across several key Indonesian cities, catering to both business and leisure travellers seeking comfortable stays at controlled price points. Both brands have grown steadily within the Topotels portfolio, with a presence in regional hubs such as Jakarta, Bandung and Surabaya.
Ayola and Odua will retain their existing brand identities following the integration. The properties will therefore continue operating under their current names, while benefiting from Fusion’s regional expertise, commercial platforms and operational support.
Brand continuity and operational support for Topotels
Willy Suderes, Chief Operating Officer of Topotels Hotels & Resorts, said the partnership opened a new chapter for the company. He noted that integration within Fusion would help improve the guest experience and strengthen support for owners, while bringing fresh momentum to the group’s teams and properties.
Guests at Ayola and Odua hotels are expected to benefit from greater service consistency as well as stronger distribution, thanks to access to Fusion’s growing network across Vietnam, Thailand and now Indonesia.
Indonesia, a priority market for regional growth
Christopher Hur, Chief Executive Officer of Fusion Hotel Group, welcomed Topotels’ arrival within the group, highlighting the Indonesian operator’s strong local roots and the complementary nature of its expertise alongside Fusion’s own. He said the partnership opened up new opportunities in key destinations across the country and supported the group’s long-term development vision for Southeast Asia.
Indonesia ranks among the region’s most dynamic hotel markets, driven by sustained tourism and business demand. Several international groups have recently strengthened their pipelines there, including Hyatt, whose room signings grew by 46% in the country in 2025. This momentum reinforces the strategic rationale behind Fusion’s entry into the market through the Topotels integration.
The deal illustrates Fusion Hotel Group’s long-term strategy: expanding its brand portfolio and strengthening its presence in key Southeast Asian destinations through targeted partnerships and structured development.
At a glance by The Hospitality Tribune
Deal: Fusion Hotel Group integrates Ayola and Odua brands, operated by Topotels Hotels & Resorts, into its portfolio
Portfolio addition: 7 midscale hotels across Indonesian cities including Jakarta, Bandung and Surabaya
Fusion’s existing footprint: 26 operating properties, 8 brands across Vietnam, Thailand and Indonesia
Brand continuity: Ayola and Odua retain their existing identities under Fusion’s operational support
Strategic rationale: first structured entry into Indonesia’s midscale hospitality segment
Leadership: Christopher Hur (CEO, Fusion) and Willy Suderes (COO, Topotels) confirm the partnership
