The Weill family has entrusted WO2, a developer specialising in low-carbon construction for office and residential real estate, with the delivery of the second property in its Lily of the Valley collection. The project will rise in Courchevel 2000, alongside the altiport, and marks WO2’s entry into the luxury hospitality sector. The opening is scheduled for December 2027.
Alain and Lucie Weill, co-founders of Lily of the Valley, are reviving the iconic Pilatus, Courchevel’s highest hotel. Preserving the spirit of the place while reinventing the experience: this is the essence of Lily of the Valley’s bold approach. Source: Lily of the Valley
A Second Lily of the Valley Designed by Philippe Starck
Since opening in 2019 on the Saint-Tropez peninsula, Lily of the Valley has established itself as one of the gulf’s landmark addresses, with an architectural design by Philippe Starck inspired by the hanging gardens of Babylon, Provençal abbeys and Californian villas. The property offers guests a comprehensive wellness infrastructure: coaches and practitioners, personalised assessments, bespoke longevity programmes, and slimming gastronomy designed to support the stay without compromising on pleasure.
The collection’s second property will be built in Courchevel 2000, on a rare site with 360-degree views over the French Alps. Philippe Starck has designed an all-timber structure oriented entirely towards this panorama, with wide openings and expansive terraces facing the mountains. The hotel will comprise 30 suites and will uphold the same longevity philosophy as its Saint-Tropez counterpart, with dedicated treatment, fitness and recovery spaces, personalised guidance and slimming gastronomy. Skiers will be able to access the slopes directly from the property.
WO2: A First for a Low-Carbon Developer in Luxury Hospitality
Founded in 2014 by Guillaume Poitrinal and Philippe Zivkovic, WO2 is an integrated property developer specialising in buildings constructed from solid CLT timber. The group has already delivered or is currently developing around a dozen office schemes totalling 400,000 sq m, along with 43 residential schemes comprising more than 4,200 housing units. It has also completed three hotel projects, but the Courchevel scheme represents its first foray into luxury hospitality.
The group is bringing its full range of expertise to the project: bio-sourced materials, timber structures and interior fittings, sustainable supply chains, and geothermal and heat-recovery systems. These technical choices are intended to control the project’s carbon footprint from design through to operation, and to minimise resource and energy consumption to the strict essentials. Low-carbon hospitality development is gaining ground across France, as confirmed by several recent projects, including the Hôtel & Spa Oceania Les Augustins in Lille and the forthcoming property led by AW² in Le Mans.
Marc Lafont, executive chairman of WO2, noted that the partnership allows the group to bring its low-carbon approach, construction methods and technical solutions to the demanding and dynamic luxury hospitality sector. He said the attention paid to user wellbeing, architectural ambition, design relevance, comfort and quality of life brings WO2’s projects closer to the codes of hospitality, and that the group fully identifies with the values of Lily of the Valley.
An Approach Designed for High Altitude
At 2,000 metres above sea level, in a fragile alpine environment, every stage of construction weighs more heavily on the ecosystem, and a building’s operational performance is judged over several decades rather than a handful of seasons. WO2 said the project’s design was guided by optimising the building’s carbon footprint across its entire life cycle, by restraint in resource use, and by the quality of the spaces created. The group intends to demonstrate its ability to bring the same level of architectural and environmental ambition to luxury hospitality that it has shown in commercial real estate.
Lucie Weill, co-founder of Lily of the Valley, explained that the brand is built on a simple idea, that of longevity, and that helping guests gain healthy years means thinking in decades rather than seasons. She said a hotel that carries this promise cannot be built for the short term, which is what led the Weill family to WO2. In Courchevel, she added, timber, innovation and carbon control are not an added extra but an extension into the building itself of what the hotel offers within it, since caring for those who come and for the place that welcomes them belong to the same horizon.
A Collection Continuing Its Growth
A member of Leading Hotels of the World, Lily of the Valley is open year-round in Saint-Tropez and supports its guests with sports, dietary and fitness programmes. The arrival in Courchevel 2000 marks a new stage in the development of the collection founded by Alain Weill and his daughter Lucie Weill, extending its wellness and longevity positioning to a mountain destination for the first time.
At a glance by The Hospitality Tribune
Lily of the Valley taps low-carbon developer WO2 for its second wellness hotel, in Courchevel
Location: Courchevel 2000, at the altiport, French Alps
Opening: December 2027
Capacity: 30 suites
Design: Philippe Starck, all-timber structure
Developer: WO2, low-carbon specialist (biosourced materials, geothermal systems)
Group: First hotel opened 2019 in Saint-Tropez, Leading Hotels of the World member
