Marriott International has announced the signing of an agreement with Özak GYO to open its first luxury all-inclusive resort in the Europe, Middle East and Africa (EMEA) region. Located in Kemer, in the Antalya region, The Ritz-Carlton, Kemer, All-Inclusive will offer the brand’s signature service and elegance, paired with an immersive experience in one of Turkey’s most sought-after coastal destinations.
A strategic agreement for Marriott in the EMEA region
Neal Jones, President, Europe, Middle East & Africa at Marriott International, said the signing of The Ritz-Carlton, Kemer, All-Inclusive reflects the group’s commitment to continuing to strengthen its luxury brand portfolio in the region’s most in-demand leisure destinations. He noted that the project illustrates the evolution of the luxury resort segment, where travellers are seeking exceptional service, refined interior architecture and personalised experiences within an all-inclusive stay.
The American hotel group is continuing its global growth strategy [FLAG: internal LTH French link — no confirmed THT English equivalent found] after a 2025 marked by more than 700 openings and a pipeline exceeding 610,000 rooms.
Kemer, between coastline and protected forest
Scheduled to open in 2028, The Ritz-Carlton, Kemer, All-Inclusive will be set between a protected forest and more than 1.2 kilometres of coastline. The property will comprise 141 rooms and suites, along with a collection of one-to-five-bedroom villas designed for a more private, upscale experience.
Between the waters of the Mediterranean and the Taurus Mountains, Kemer draws travellers in search of varied leisure experiences, renowned for its natural beauty, coastal landscapes and cultural heritage.
An offering designed for an international clientele
As part of its all-inclusive concept, the resort will offer a wide selection of restaurants and bars, along with indoor and outdoor spaces dedicated to events and celebrations. Its facilities will include a fitness centre, several indoor and outdoor pools, a spa, a kids’ club and a sports complex with tennis and padel courts.
Özak GYO’s long-term tourism strategy
Ahmet Akbalık, Chairman of the Board of Özak GYO, said tourism is one of the strategic pillars of the group’s long-term growth vision. He noted that the experience gained since the opening of its first luxury resort in 2004 now draws on Özak GYO’s project development capabilities and the expertise of Ela Hospitality. According to him, the project is intended to attract new clientele to Kemer while strengthening Turkey’s competitiveness in the luxury tourism segment.
Servotel, architect of the partnership
Marriott International and Özak GYO worked with Servotel, a hospitality-focused consultancy, to structure the project. Ömer İsvan, founder, and Ayla Heyfegil, Managing Partner of Servotel, said they were proud to have brought Özak GYO and Marriott International together for their first collaboration, drawing on more than forty years of international hospitality expertise.
A new step in Marriott’s all-inclusive strategy
This Turkish project forms part of the expansion of Marriott’s all-inclusive portfolio, a segment previously concentrated on the Caribbean and Latin America, as illustrated by the opening of the first all-inclusive Westin resort in Mexico [FLAG: internal LTH French link — no confirmed THT English equivalent found]. In Turkey, the move comes amid intensifying competition, with Hilton having recently announced five new signings in the country [FLAG: internal LTH French link — no confirmed THT English equivalent found], including its first property in Antalya.
At a glance by The Hospitality Tribune
Marriott and Özak GYO sign The Ritz-Carlton, Kemer, All-Inclusive
First luxury all-inclusive resort for Marriott in the EMEA region
Located in Kemer, Antalya province, Turkey
141 rooms and suites plus one-to-five-bedroom villas
Set on 1.2 km of coastline bordering a protected forest
Opening scheduled for 2028
Development advised by hospitality consultancy Servotel
